Franchise Marketing Radio Best Of BRX Franchise Marketing Radio is amplifying the voice of the franchise business community. Guests share brand success stories, stories of inspiration and marketing growth hacks some some of the brightest minds in Franchising. Be a guest on this podcast Language: en-us Genres: Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Centralized Strategy, Local Impact: Cracking the Franchise Code
Friday, 1 May, 2026

In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual locations manage […]

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