 |
The Digital Agency Growth PodcastAuthor: Sales Schema
Rated in the top 3% by ListenNotes and going strong for nearly 300 episodes since 2018, The Digital Agency Growth Podcast is dedicated to helping marketing agency owners and executives build stronger firms so they can grow, get acquired, or enjoy more peace of mind. Hosted by agency veteran and Sales Schema CEO Dan Englander, each episode features interviews with successful agency founders, industry experts, and business strategists who share insights on client acquisition, team building, offering optimization, operational efficiency, and sustainable growth models. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Turning Legal Into an Agency Profit Center - Sharon Toerek
Wednesday, 29 April, 2026
Most agency owners treat legal as a tax — a slow, expensive speed bump between the handshake and the kickoff. Sharon Toerek thinks that's exactly backwards.Sharon is a marketing and intellectual property attorney who has spent over a decade working exclusively with independent agencies through her firm Torek Law, which operates in the agency world as Legal + Creative. In this episode, she breaks down how agencies leave real money on the table by treating contracts as admin rather than leverage — and what to do instead.We get into payment terms buried in enterprise agreements that silently stretch 60 days into 90, exclusivity clauses that punish agencies for the specialization clients hired them for, and the IP transfer timing that gives agencies more power than they realize. Sharon also makes the case for why having your own MSA matters even when the big brands will never sign it — and why deals almost never blow up when agencies push back at the contract stage.What We Cover:Why legal should be a money-generating function, not a cost dragThe payment term language in enterprise contracts that quietly kills cash flowHow to negotiate exclusivity without giving away more than you need toWhy you'll never have more leverage than you do right now, at the contract stageThe IP transfer timing that can become serious financial leverage when a client goes sidewaysBuilding your own MSA toolkit — and why it matters even when you'll never use itWho should be in the room during contract negotiations (and what the lawyer's actual job is)How AI is changing the ownership question in agency-client and agency-freelancer agreementsTurning proprietary frameworks, methodologies, and systems into licensable, sellable IPWhy deals almost never fall apart when you push back — and what it signals when they do
