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Mastering Modern SellingAuthor: Tom Burton, Brandon Lee, Carson V Heady
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape. Language: en-us Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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MMS #144 with Nicholas Loise - Your Sales Playbook is More Valuable Than Any Rep
Episode 144
Monday, 25 August, 2025
Leave your commentIn this episode of Mastering Modern Selling, Brandon and Tom are joined by Nicholas Loise, a seasoned sales strategist and founder of the Sales Performance Team. The conversation focuses on a critical truth in modern sales: your sales playbook can be a stronger long-term asset than any individual rep. Nicholas shares how businesses can build replicable, scalable processes that elevate performance across the team and outlast turnover. From coaching frameworks to deal inspection techniques, this episode dives deep into how structure can drive repeatable success.Key TakeawaysThe Sales Playbook Isn’t Just a Tool, It’s the Foundation Nicholas explains why a sales playbook, when built right, allows you to scale, coach, and replicate winning behaviors across the team.Coaching Should Be Structured, Not Sporadic “Most coaching is reactive,” Nicholas says. He outlines a proactive model for deal reviews and ongoing rep development.Scripting Creates Freedom, Not Rigidity While some resist scripting, Nicholas makes the case that great scripts create consistency and free up reps to focus on the human side of selling.You Can’t Coach What You Don’t See With fewer reps in the office, sales leaders must find new ways to gain visibility into daily activity and pipeline health.The ‘Coach First, Close Second’ Mentality Tom, Brandon, and Nicholas all agree: The best modern sellers are also great teachers. Empowerment creates performance. Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter
