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Masters of PrivacyInterviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role. Author: Sergio Maldonado
Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role. Sergio Maldonado (host) is a dual-qualified lawyer, entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT. www.mastersofprivacy.com Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Iain Henderson: MyTerms as the missing universal opt-in signal (After The Magic repost)
Episode 32
Sunday, 26 April, 2026
Universal opt-out signals (like Global Privacy Control) have gained momentum on both sides of the Atlantic, with the EU recently endorsing them (Digital Omnibus) and CalPrivacy, Colorado, or Connecticut legally enforcing them, but they do not solve for consent opt-in requirements still applicable in many cases.Meanwhile, privacy notices remain cryptic and challenging for anyone to read or understand. They pay little attention to an individual’s real preferences or needs and sit at the opposite side of agency or the often claimed “we care about your privacy”.MyTerms is a brand new IEEE standard that could provide the missing link.This episode is a repost of our recent interview with Iain Henderson, one of the creators of MyTerms, on the After The Magic podcast (co-hosted by Gam Dias and Sergio Maldonado).Iain is a long term marketer and CRM professional who long since concluded that if the ‘customer side’ had equivalent relationship and data management tools then things would work a lot better. His day job is with JLINC as the architect for personal data solutions, and through that he is also part of the DataPal team in the UK. He is also a Board member of Customer Commons, and has been a core member of the team developing IEEE 7012/ MyTerms.References:* Original post (on After The Magic)* Iain Henderson on Substack* Iain Henderson on LinkedIn* MyTerms* JLINC* DataPal* MyData Global* EU Digital Omnibus: EDPB and EDPS support simplification and competitiveness while raising key concerns This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe
