 |
Your Path to Nonprofit LeadershipAuthor: Patton McDowell
Looking for your next nonprofit job? Want to lead a nonprofit organization? Dr. Patton McDowell (www.pmanonprofit.com) brings the best in nonprofit career development to each episode, helping you find the perfect nonprofit opportunity and guiding you along the path to senior leadership in the philanthropic sector. Patton brings 30 years of nonprofit leadership, coaching and consulting experience, and shares best practices for individual and organizational success based on his work with over 250 nonprofit organizations and their staff and board leaders. Your Path to Nonprofit Leadership features more than 120 interviews with nonprofit leaders and philanthropy experts, as well as deep-dive solo episodes and other special editions. Hit subscribe, and accelerate your journey on a nonprofit career path that can change your life. Learn more at: https://www.podpage.com/your-path-to-nonprofit-leadership/ Language: en-us Genres: Business, Careers, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler)
Wednesday, 18 December, 2024
295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler)SUMMARYThis episode is brought to you by our friends at Armstrong McGuire & Associates. Check them out for your next career opportunity, help finding an interim executive, or to find your next leader. Are you struggling to align your nonprofit’s marketing efforts with fundraising goals while staying true to your mission? Marketing can feel daunting, but mastering it is crucial to driving impact and building deeper donor connections. In episode 295 of Your Path to Nonprofit Leadership, Kirsten Suto Seckler shares her expertise on leveraging marketing to elevate nonprofit impact. With over 20 years of experience, Kirsten discusses the critical differences between nonprofit and for-profit marketing, emphasizing storytelling and mission-driven engagement. She highlights how strategic alignment between marketing and fundraising creates a stronger donor pipeline, while also providing practical tips on building brand awareness, measuring success, and fostering thought leadership. Drawing from her work at Shatterproof and Special Olympics, Kirsten offers actionable strategies to create authentic messaging and reach diverse audiences, helping nonprofit leaders take their organizations to the next level.ABOUT KIRSTENKirsten Suto Seckler is the Chief Marketing & Communications Officer for Shatterproof, a national nonprofit working to reverse the addiction crisis in America. She uses her expertise in marketing and communications to drive social change, focusing on science-based interventions and reducing addiction stigma. At Shatterproof, Seckler leads initiatives like the Treatment Atlas, a platform to help families find quality addiction treatment, and a national campaign to end addiction stigma. She also oversees mass-market fundraising efforts and brand alignment. Previously, Seckler spent over 20 years at Special Olympics International, serving as Chief Brand and Communications Officer. She led global campaigns that elevated the organization’s brand to nearly 200 countries, reaching 6 million athletes. Her accomplishments include organizing 11 World Games and establishing a global broadcast partnership with ESPN. Seckler has taught Integrated Marketing at Georgetown University since 2013 and previously worked in marketing at Kraft and as a journalist. She was named to PRWeek’s Health Influencer 30 Class of 2022 and honored by Washington Women in Public Relations. She holds a Bachelor’s degree from the University of Delaware and a Certificate in Nonprofit Executive Management from Georgetown University.EPISODE TOPICS & RESOURCES Ready for your next leadership opportunity? Visit our partners at Armstrong McGuireTuesdays with Morrie by Mitch Albom'Have you gotten Patton’s book
