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Music Business Newsletter w/ Matthew RixMusic industry veteran Matthew Rix, with over 25 years of experience in marketing and A&R roles for top record labels, is back with something new to help you, the artist, achieve ultimate success: The Music Business Newsletter with Matthew Rix.... Author: Soho Artistry Language: en Genres: Business, Entertainment News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why 81% of Artists Feel Invisible on Spotify
Wednesday, 7 January, 2026
In this episode of the Music Business Mewsletter with Matthew Rix, I read an email from a frustrated artist and it cuts straight to the heart of what artists are actually struggling with.This artist isn’t asking for motivation.They’re questioning whether most music business advice even applies anymore.They point out realities artists talk about constantly online:• The majority of artists never cross 1,000 monthly listeners• Streaming feels invisible, not empowering• Promotion eats time and money with little return• Support systems like distributors and royalty services are hard to reach• Artists do the work while everyone else takes a cutAnd the big question underneath it all:Are we being honest enough about how few artists actually “win”?In this episode, we talk about:• Why most artists feel invisible no matter how hard they work• The gap between strategy advice and real-world outcomes• Why “just keep releasing” isn’t a plan• Where business advice breaks down for artists without leverage• What realistic success actually looks like today• And how artists can make informed decisions instead of chasing mythsThis isn’t about killing dreams.It’s about replacing vague hope with clarity.If you’ve ever felt like the music industry advice you hear doesn’t match reality this conversation is for you.Have a question, critique, or experience from the music business you want to share?Send it to https://MatthewRix.com. Honest conversations help artists more than hype ever will.Listen to Mattrix Minute for daily Music Business insight without the music industry hype.SpotifyApple MusicAmazon MusicYouTube
