TRIP | The Research Inclusion Project

Author: Kristin Spraggins and Katrina Noelle

TRIP is a self-funded podcast exploring representation and inclusion in the insights industry. If youve found value in our conversations, please consider supporting the show! https://buymeacoffee.com/trippodcast Your donation helps fund production and for the price of a cup of coffee, you can: Get a shoutout for you and your business Share your inclusive insight story to be featured on a future episode Just use the Say something nice box when you donate to leave your message or storyor email us a voice recording to share your voice directly! theresearchinclusionproject@gmail.com
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Language: en

Genres: Business, Marketing

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S06E03: Creating Authenticity with Dawn V. Carr of Mahogany Minds
Episode 3
Thursday, 14 August, 2025

Check the assumptions you have about target audiences - especially with Black consumers. Don't assume the data you have is enough, look into the nuances to guide your business decisions. Dawn's team at Mahogany Minds helps brand teams not only ask questions, but to learn more but know the optimal questions to ask to get beyond initial perceptions. On this episode Dawn talks about brands that have successfully - and sometimes less successfully! - connect with Black consumers. Everyone's living a different experience and it's important to make Black customers feel seen. That indicates a long term commitment by the brand and helps create an authentic relationship with the brand. --------------------------------------------------Connect with Dawn: https://www.linkedin.com/in/dawnvcarr/Join Mahogany www.mahogany-minds.com Work with Mahogany: www.mahoganyinsights.com