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Travel Agent Achievers - To Educate, Encourage and Empower Travel ProfessionalsAuthor: Roslyn Ranse
Travel Agent Achievers is an educational podcast by Australian travel professional, Roslyn Ranse. Educating, empowering and encouraging travel agents. Whether you are working in a shop front or as mobile travel agent, we are here to help you grow your business and stay ahead of the competition. We will explore strategies in all facets of business. Sales, marketing, customer service, finance, and project management. Success belongs to the eager and the equipped. The time is now. Design a travel business where you can focus on what you love doing. Creating memorable travel experiences for your clients. Here you'll learn new strategies on the 'business' side of things. Language: en Genres: Business, Education, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Travel Is Emotional. So Is Every Buying Decision.
Episode 117
Monday, 29 June, 2026
People Don't Buy Travel. They Buy How You Make Them Feel Travel isn't logical. It's emotional. Clients don't book a holiday because they need a flight, hotel or cruise. They book because of what that experience represents: connection, memories, celebration, adventure, confidence and time with the people they love. In this episode, Ros explores the H.E.A.R.T framework and shares why some of the best sales conversations never feel like sales at all. Discover how listening, empathy, trust and meaningful client relationships can transform your bookings, strengthen loyalty and generate more repeat and referral business. You'll learn: • Why travel is an emotional purchase • How to uncover the deeper motivations behind a booking • The importance of empathy in travel sales • Why trust must come before expertise • How certainty creates client loyalty • Why human connection matters more than ever in an AI-driven world • The link between emotional experiences and referrals Resources Download the Repeat & Referral Playbook Connect with Ros Website: https://www.travelagentachievers.com Facebook: Travel Agent Achievers Instagram: @travelagentachievers LinkedIn: Roslyn Ranse
