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World Open Innovation Conversations  

World Open Innovation Conversations

Author: Marisol Menendez, Marcel Bogers, and Salar Alizad Poursaeidi

WOIConversations is a podcast that brings together academia and industry to discuss Open Innovation. Refreshing and dynamic conversations among leaders in the field, with insights for academics, researchers, practitioners and Open Innovation enthusiasts. A video session, a podcast, and a good time to share and learn together. WOIConversations is hosted by Marisol Menendez and Marcel Bogers, and produced by Jakob Pohlisch.
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Language: en-us

Genres: Business, Education, Management

Contact email: Get it

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WOIC 2025 - Finally! - Marcus Holgersson ft. Dr. Suno
Episode 7
Monday, 10 November, 2025

This song was created by Marcus Holgersson (ft. Dr Suno), and its title — “Finally!” (Äntligen!) — comes from a Swedish tradition linked to the Nobel Prize in Literature. Each year, when the Swedish Academy finally announces the winner, people joyfully shout “Äntligen!” — “Finally!” — capturing the excitement and relief after a long wait.Marcus brought that same spirit to our #WOIC2025 academic awards this year, celebrating in all the languages we speak — “Finally!” “Eindelijk!” “Finalmente!” “Äntligen!” — one shared voice of open innovation and joy.Here are the lyrics:In Bilbao, the lights shine brightIdeas are dancing through the nightHenry said it, Marcel knowsMarisol’s magic — that’s how it goesAnd all around the world we cameOpen minds, a common flame “Finally”“Eindelijk!”“Enfin!”“Äntligen!”We all laugh, we all belong! From Doctoral dreams to paper flightsWe shared our work through sleepless nightsIn workshops, keynotes, panels tooNew ideas — they grew and flewAnn-Kristin and Vinit took the stageOn wicked problems and the digital ageA global family, heart and mindInnovation with humankind Finally! We’re here againIn Bilbao’s sun with all our friendsOpen innovation lights the wayWe build the future, day by dayFrom Henry’s spark to Marcel’s planAnd Marisol — she leads the bandFinally! We made it throughBilbao’s the place where ideas grew! We heard the laughter, felt the sparkCollaboration lighting up the darkBest Paper winners took the stageThe crowd stood up — a brand-new ageAnd when they called their names aloudWe shouted “Finally!” — oh what a crowd! “Finally!” — said in every tongueLaughter rising, songs unsungInnovation needs no wall or lineJust open hearts and brilliant minds. Finally! We’re here againIn Bilbao’s halls we all transcendOpen innovation, loud and clearConnecting minds from far and nearFinally! Together strongMarcel and Marisol keep the songAnd Henry smiles, his dream’s aliveOpen innovation will thrive! From TU/e to Berkeley’s hallsTo Kaunas making future callsThe world unites, the voices blendFor impact that will never end Finally! We shout it loudIn every language, proud!Research, practice, side by sideOpen innovation’s joy worldwideFinally! From heart to brainWe’ll meet again, we’ll meet againBilbao’s beat, our common glowOpen hearts make ideas grow! “Äntligen!”“Eindelijk!”“Finally!”

 

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