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The Ad Guys' PodcastThe Insider's Guide to Effective Advertising Author: The Ad Guys
Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil thats becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message. We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, an expense you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries. We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, trusted employee, or hired hand. You've got to be involved. It's your money. Its your business and you should be vested in it if you expect it to work for you. You need to have a clear idea of the message you want presented. You should have a basic understanding of how the different advertising channels work. Language: en-us Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Repeat Customers
Thursday, 7 February, 2019
How do you contact existing customers? What do you say? How often do you say it?
