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Let's Talk Dog BusinessAuthor: Jo & Vicky
The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Language: en-gb Genres: Business, Careers, Kids & Family, Pets & Animals Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Turn Random Enquiries into Sales By Creating a Frictionless Customer Journey
Episode 116
Tuesday, 24 March, 2026
Most dog trainers are having plenty of conversations and getting the clicks — yet very few people are actually buying. In this episode, we look at why so many people stop you in the park or Google “dog training [your area],” land on your site… and then quietly disappear. We unpack how business cards, vague websites and too many options kill momentum, even when people are genuinely interested. For each touchpoint in the customer journey, you’ll learn how to create a simple, frictionless “next logical step”, how to use abovethefold space so visitors instantly know they’re in the right place, and why you shouldn’t worry about fancy funnels or lead magnets until you’ve nailed a basic path that takes dog owners from curiosity to paid client. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS Regardless of whether someone finds your website or approaches you in the park you need to take that potential customer on a journey – a journey that quickly demonstrates that you can help and makes it easy to book with you. Your customer journey has to be frictionless - quick and simple. If people cannot find out what they need to know, they will go elsewhere. Reserve above‑the‑fold space on your website to answer the questions: “Am I in the right place. What do I do next?” if you don´t you’ll lose sales. Use the language your customers use. If they search for or talk about dog trainers instead of dog behaviourist, use dog trainer on your website. Keep your offer simple and make booking frictionless. Identify how people are finding you and double down on improving the customer journey on that platform. BEST MOMENTS “That customer journey can get really complicated. Or, we can simplify it and just go, what is somebody looking for? What's the next logical step?” “Ask - How easy is it to buy something from you?” “If people are saying they're finding you on Google and you're spending all your time on Facebook …. put more effort into Google.” “Realistically, if your business… isn’t generating up to 100k consistently every year on turnover, then we don't need all these fancy things.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business- Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. �� Their award-winning work has earned recognition including: – UK StartUp Awards: Business to Business (Midlands) – Small Business Awards UK: Most Innovative Small Business 2025 – Business Awards UK: Most Innovative Pet Product 2024 – Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
