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Let's Talk Dog BusinessAuthor: Jo & Vicky
The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Language: en-gb Genres: Business, Careers, Kids & Family, Pets & Animals Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Blood Spatter to Barking: What Dog Trainers Can Learn from Crime Scene Cleaners
Episode 121
Tuesday, 28 April, 2026
From “rock bottom” to national crime-scene cleaners turning over six-figures plus. Donna and Dennis share how they built a premium, values-driven cleaning business and coaching brand. Weirdly, there’s a lot of crossovers into dog training - and they prove it. Their lessons on pricing, mindset, recruitment, and client relationships map uncannily well onto the realities of running a dog training business. KEY TAKEAWAYS Don´t start your business as a hobby – “I just love doing this thing” doesn´t work. You need a business and growth mindset. Charge premium prices and structure for cash flow from day one. Don´t be afraid to break through the VAT barrier. Look out for new opportunities and services you can add to create a more resilient business. Don´t be afraid to recruit. Know your core values, hint at them in your job advert and hire for the character traits you need. Having a strong purpose creates a lot of positive energy. Wanting to help others is a particularly good driver. Expect complaints and wobbles you will rarely achieve perfection, be ready to deal with oversights (don´t call them mistakes). Build clear processes to minimise risk of oversights and deal with them. This also makes it easier to teach your staff and others the skills they need. Overserving for free is not good for you or your client. You can help but need boundaries. Learn to bridge the knowledge gap: meet clients where they are at, not where you are. Pitch at their level. You are going to have those “I should just go get a 9-to-5 job days” – refocus on why you are running your business, the things you enjoy and how working in Asda would make you feel. BEST MOMENTS “Everything we do, or we train our staff do to, we've done ourselves on the ground.” “I have got that purpose, and I have got the ability to change people's lives and it's massive.” “Recruit for character.” “There is space for everyone. If you don't believe there's space for you, there won´t be.” “The universe puts in front of you what you need to see.” “I have never stopped pushing. I just find different ways to push.” EPISODE RESOURCES https://thespecialistcleaninggroup.co.uk https://donnahall.co.uk DISC profiling for recruitment - https://www.discprofile.com/what-is-disc SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
