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Let's Talk Dog BusinessAuthor: Jo & Vicky
The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails. Language: en-gb Genres: Business, Careers, Kids & Family, Pets & Animals Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How To Be The “Local Dog Training Expert” Without Sounding Egotistical
Episode 108
Tuesday, 27 January, 2026
DESCRIPTION Owning your expertise can feel a bit… egotistical, right? We all tend to feel we are “showing off” if we dare to call ourselves an expert. But being seen as the expert by clients is important. It isn’t about bragging rights or badges - it’s about clearly showing people you’ve got the knowledge and skills to help them and their dogs. In this episode, we reveal how to be seen as the local expert, how to keep your message simple and consistent, what the 7–11–4 rule means for your marketing, and why your gut feeling about your business model and future plans matters more to your clients than any certificate or qualification. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check KEY TAKEAWAYS Owning your expertise and calling yourself an expert can feel egotistical. As a result, many brilliant trainers stay quiet and as a result are invisible to the people who need them. Qualifications and badges don’t sell you. Most people do not even know what the letters mean - clients care that you understand them and their dog and get results. You only need to be the clear, confident go‑to expert in your local area. You are not in competition with the big industry names. One clever post or random content doesn´t cut it. When you show up in the same way, as yourself, people trust and hire you. Make regularly posting on social media an integral part of your workflow. In phase one of your business journey, strong sales skills beat complex funnels and marketing tactics. Start simple. Use sales calls to embody expertise: truly listen and respond to what is actually said and ask smart questions instead of listing your credentials. Calling yourself a “dog trainer” matches how people actually search and talk. Even if you see yourself as a behaviourist or coach, you still need to use “dog trainer” so you can be found by people who need your expertise. BEST MOMENTS "People have this aversion to showing off that they're an expert or sharing to the world that they're an expert." "Expert is showing somebody that you've got the knowledge, the skills to be able to do the thing that you do best, which in this case would be dog training." "It's prospective buyers connecting with you, building that trust, knowing that you are the right person for them, and you've got the expertise." “The local area is the place to target that knowledge and expertise. If you're in the right local Facebook groups, for example, then you're reaching those local people.” “Adding this (social media posting) into your workflow helps prospective buyers connect with you .” https://quiz.caninebusinessacademy.com/health-check SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
