CX Fanatics Podcast

Author: Alisa Conner

Hi! Welcome to the CX Fanatics Show. Did you know it can cost 5 times more to attain new customers than to retain existing customers? But most of the time customer experience is passed off as customer service (CX as the cool kids say) - and thats just plain wrong. Because CX is its own animal and a MUCH bigger component of business than most people realize. Customer Experience when its exceptional is THE best way to keep current customers (or leads) happy and turn them into raving brand ambassadors. This channel focuses on weaving customer experience throughout your business to increase revenue, retention, and referrals. Tune in weekly for expert interviews, customer experience and marketing strategy, and the latest CX trends. Use what you learn to create the BEST customer experience for your clients - turning them into raving fans while increasing your revenue and profit. Get a jump start on doubling your profits in 60 days - with this free guide (download it here) profitgrowthclub.com/profit.
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The $500K OBGYN Revenue Leak — And the Three Places It's Happening Right Now
Episode 197
Wednesday, 3 June, 2026

If your OBGYN practice has solid referral volume but growth keeps stalling, this episode is going to reframe the entire problem. Most OBGYN practices don't have a marketing problem or a demand problem. They have a conversion problem — and it's playing out in the invisible space between when a referral is made and when a patient actually shows up on the schedule. In this episode, Alisa Conner walks through: The emotional backdrop OBGYN patients arrive with — and why even small friction derails the process The math behind $525,000+ in annual revenue loss from referral leakage alone Three specific breakpoints that cause referred patients to disappear: the silent referral, the unprepared patient, and the invisible referral partner Practical, process-based fixes for each — no marketing budget required A step-by-step action plan to calculate exactly what referral leakage is costing your practice This episode is designed for practice administrators and physician-owners at specialty OBGYN practices who want to stop losing revenue they already earned. The Referral & Patient Recovery Lab opens June 4th. Founding membership is capped at 20 spots. Join the waitlist: https://alisaconner.com/lab