Basic Bananas Radio

Author: Basic Bananas

Mareketing and business strategies for small business success. We share the finest of details on the tried and tested marketing strategies to generate more customers. We also interveiw successful business owners about their approach. Enjoy the show!
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Language: en

Genres: Business, Entrepreneurship, Marketing

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S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor
Monday, 9 March, 2026

What if your next marketing campaign… made history? 🏆 Not metaphorically. Literally. In this episode, Kevin sits down with Helen Taylor, co-founder of the Australian Book of Records, to unpack a wildly creative idea: using a world record attempt as a marketing strategy. Sounds crazy? Good. Because crazy gets attention. 😉 Helen shares how businesses, yes even small ones, can create their own record attempts to generate media coverage, build community excitement, and craft a story people actually want to talk about. And here’s the fun part… Basic Bananas has already jumped in and now holds two world records, including the first AI-related world record set by a company. 🍌 In this episode you’ll discover ✅ Why breaking a record can be a powerful PR magnet ✅ How the Australian Book of Records makes record attempts accessible for small businesses ✅ How creative record ideas can spark media buzz and unforgettable brand stories ✅ The story behind the “We Are The Voice” record attempt supporting John Farnham Think about it for a second… Most businesses are fighting for attention with another Facebook post… another ad… another email. But a world record attempt? That’s a story. That’s an event. That’s something people want to share. It turns marketing into a moment. So the real question is… If your business could break a world record, what would it be? 🎯 If you’d like to explore your own record-breaking idea, check out 👉 https://theaustralianbookofrecords.com.au/ Because sometimes the best way to stand out… is to do something that’s never been done before. 🚀 Happy listening! Ready to Grow Your Business? To discover more innovative marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (at no cost!): https://www.basicbananas.com/virtualsummit Or, if you are looking for more hands-on support, apply to join our popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas TeamThe post S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor first appeared on Basic Bananas.