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Whats Treading with Tire ReviewAuthor: Babcox Media
Whats Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today. Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Will Mickey Thompson’s Baja Belted II Tire Change How Trucks Get Built?
Tuesday, 7 April, 2026
Some tires follow trends, while others bring one back. Mickey Thompson's Baja Belted II is bringing back classic style and design while updating its features and constructions to match the expectations of today's driver.In this episode of What's Treading, Mickey Thompson’s Senior Product Manager of Light Truck and Off-Road, Ben Anderson, walks through the return of the Baja Belted, a name that dates back to off-road racing in the late '70s and a Baja 1000 win in 1982. The Baja Belted II keeps the look enthusiasts want while updating the construction, tread design, and sizing to match how these trucks are actually being built today.“You’re going to have people building the vehicle around this tire,” Anderson says.For dealers, Ben says this is a niche product with real pull for the right customer. The size range alone, stretching from 15-inch fitments all the way to 30-inch show builds, opens the door to conversations dealers likely aren't having with traditional A/T or M/T buyers. More importantly, Ben says, it gives dealers a reason to engage with customers who are chasing a specific look.The episode also digs into what has changed from the original. It adds a non-directional tread pattern for easier rotation and wear management. It updates pitch sequencing for a quieter ride. And, it tweaks the sidewall design and still delivers flotation and sand performance people know from the Baja Belted name.
