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The Insighter's Club PodcastInsights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we... Author: Stravito Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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From Signals to Decisions: How Competitive Intelligence Really Drives Advantage with Tracy Berry, Founder at Berry Insights
Episode 86
Wednesday, 28 January, 2026
Most companies say they’re market-led — so why do decisions still feel slow, reactive, or overly cautious?In this episode of the Insighter's Club Podcast, Ross is joined by Tracy Berry, Founder of Berry Insights, Vice President of the Council of Competitive Intelligence Fellows and former Senior Intelligence Analyst at the U.S. Department of Defense, to explore what truly turns insight into action.Drawing on experience spanning national security, SaaS, and enterprise organizations, Tracy shares why competitive intelligence only creates advantage when it’s designed for decision-making — not just monitoring.You’ll hear:Why “being market-led” is often misunderstoodThe difference between data, signals, and real intelligenceHow the what / so what / now what framework drives actionWhat corporate insight teams can learn from defense-grade intelligence tradecraftHow to build trust, narrative, and decision confidence with leadersA practical and thought-provoking listen for insight leaders, competitive intelligence teams, and anyone focused on turning insight into impact.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.
