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Working on PurposeDo you want TO HELP CREATE a world where people are passionate about their work, INSPIRATIONAL LEADERSHIP HELP team members REALIZE THEIR GREATNESS, and capitalism thrives while serving the highest causes? Me, too. Author: Talk 4 Podcasting
Do you want TO HELP CREATE a world where people are passionate about their work? Where INSPIRATIONAL LEADERS HELP team members REALIZE THEIR GREATNESS, and capitalism thrives while serving the highest causes? Me, too. The Working on Purpose program is a thought leadership engine that ENLIGHTENS AND INSPIRES listeners with insights from ELITE business leaders and novel subject matter experts. Together, were WORKING ON PURPOSE TO STEWARD the future of work and BUSINESS to elevate us all.Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com).Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support. Language: en Genres: Business, Management, Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Brand with Backbone: Why Emotional Connection Drives Loyalty
Episode 594
Monday, 15 June, 2026
What makes a brand unforgettable? Conviction. Warren Kornblum explores how standing for something meaningful sparks emotional connection, earns belief, and subtly shapes culture. Learn why values must be lived, not stated, and how great brands evolve their voice without losing their core. But conviction alone isn’t enough—trust is built by consistently delivering on your promises. At its best, a brand creates genuine human connection, turning transactions into relationships that endure.Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com).Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support.
