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Brand FrontlinesAuthor: Marissa La Brecque, Eric La Brecque
Tools and insights from the brand frontlinesthe same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Backstory
Episode 11
Friday, 8 July, 2022
Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the team. We share our process for creating a solid backstory.
