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The Experts powered by Media StableThis podcast hosted by media professional Nic Hay Author: Media Stable
This podcast hosted by media professional Nic Hayes is all about getting the education and motivation to work with media. Understanding the drivers, the tips, the very skills required to make it in the media makes this a must listen podcast for all communicators and business owners. Language: en Genres: News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Medianet Media Landscape Report 2026
Wednesday, 1 April, 2026
If you work in the communications space or even just have a general interest in the mood and where media is at this moment, then the Medianet Landscape Report is a must read. Amrita Sidhu, Managing Director of Medianet joins us each year to discuss the findings, and while many won't be surprising, the trends and differences each make for a must-read. Nic and Amrita dive into a few of the findings and some the changes year on year. Trust was a big theme particularly when AI and LLMs are involved. Both journalism and the communications industry have different concerns when it comes to the use and consumption of AI content. So much to dive into… Enjoy the podcast. Here is snapshot of the report and its key findings. Press releases are now the most used story source, used by 86% of journalists. This is followed by industry and professional contacts, used by 83% of journalists. 78% of respondents say that receiving AI-generated pitches decreases their trust in PR content, and 48% believe they can almost always tell if a pitch was written by AI. And yes, AI-generated pitches are making it into journalists' inboxes. 66% of journalists believe that PR professionals are important to their success. Especially when it comes to brining genuinely good stories and sources to them. The best way for a PR professional to build trust with a journalist they haven't worked with before is to show evidence that they understand the journalists' interests (60% of respondents). Social media as a source is declining in usage (from 76% in 2022 to 65% in 2025) with the biggest drop happening on X, dropping from 73% in 2019 to just 36% in 2025.
