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Hammer Down: The SEMA Hot Rod Industry Alliance HRIA PodcastAuthor: SEMA
Hammer Down is the Official Podcast of the SEMA Hot Rod Industry Alliance, with a mission to help all businesses in the Hot Rod Industry be more successful. Hosted by Kevin Oeste of the V8 Speed and Resto Shop and HRIA Chair and HushMat & ZyCoat Owner Tim McCarthy. Language: en Genres: Automotive, Business, Careers, Leisure Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Inside Tips: Hot Rod Branding and Merch Strategies with Tim Sousamian on Hammer Down!
Tuesday, 16 December, 2025
Inside Tips: Hot Rod Branding and Merch Strategies with Tim Sousamian on Hammer Down!On this episode of Hammer Down! The Official SEMA HRIA Podcast, Kevin Oeste dives into the world of automotive merchandise, branding strategies, hot rod industry insights, SEMA Show behind-the-scenes, apparel design tips, and more with special guest Tim Sousamian of Traders ABM. Tim shares his journey from truck accessories to running massive pop-up merch ops at SEMA and events all over the country.Key topics covered:How to start small with branded merch without overcommitting inventoryAvoiding common pitfalls like over-relying on logos and matching quality to your brand's imageThe risk-reward of event merchandising, including on-site manufacturing in custom rigsTurning merch into a profit center or marketing tool for hot rod shops and buildersFunny moment: Kevin admits to wearing more SEMA gear than his own brand's stuff – his wife cringes, but it's great promo!Whether you're a seasoned gearhead or just starting your professional Hot Rod journey, Hammer Down delivers informative and entertaining discussion that celebrates the passion, ingenuity, and enduring legacy of the Hot Rod community and how the SEMA HRIA aims to help Hot Rod businesses succeed. Subscribe today for more!More about the SEMA Hot Rod Industry Alliance:https://www.sema.com/hriaTraders ABM:https://www.tradersabm.com #HammerDownPodcast #SEMA #HRIA #HotRodIndustry #AutomotiveMerch #BrandingTips
