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Future Fuzz - The Digital Marketing PodcastAuthor: Justin Campbell
Experts from the industry speaking about B2B Marketing and Digital Marketing, giving you the listener insights into the best marketing technology to use, new insights and brilliant strategic ideas. Industry experts give insights on how to best run your marketing campaigns and a few laughs on the way! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 178 - Ai won't Replace Bad Strategy - Chad de Lisle
Episode 178
Sunday, 29 March, 2026
In this episode, Vince Quinn is joined by Chad De Lisle, VP of Marketing at Disruptive, to unpack what happens when you stop chasing more clients, and start working with the right ones. Chad shares the story of how Disruptive transformed its business during COVID, cutting its client base dramatically to focus only on brands they truly believe in.The conversation dives into the power of alignment, why it’s the foundation for better performance, happier teams, and stronger client outcomes. Chad also introduces the VSET framework (Vision, Strategy, Execution, Team) as a practical way to evaluate client fit, and explains why AI can either amplify clarity or create chaos depending on how aligned your brand really is. This episode is a must-listen for agencies, marketers, and leaders looking to build more meaningful, effective client relationships.Guest BioChad De Lisle is the VP of Marketing at Disruptive, a performance marketing agency founded in 2012. With over a decade at the company and nearly two decades in digital marketing, Chad has played a key role in shaping Disruptive’s evolution toward a more intentional, alignment-driven client model.Disruptive specializes in helping brands grow through performance marketing, with a focus on vertical expertise and strategic clarity. Chad is passionate about building marketing systems that are rooted in purpose, alignment, and measurable impact, helping both teams and clients unlock their full potential.Takeaways Working with clients you believe in transforms both performance and job satisfaction. More clients doesn’t equal better results—alignment matters more than scale. Burnout often comes from misalignment, not workload alone. A strong “why” is more motivating than financial goals alone. The VSET framework helps evaluate true client fit. AI amplifies whatever foundation you give it—clarity or chaos. Vertical specialization leads to better results and efficiency. Aligned teams produce exponential output, not linear growth. Great marketing starts with deeply understanding the brand.Chapters00:00 Introduction and Building a Client Base You Believe In 00:35 What Disruptive Does 01:11 The Shift to Aligned Clients 02:50 The Emotional Impact of Alignment 04:08 What Alignment Really Means 05:08 Why Alignment Is Elusive 05:57 Beyond Financial Goals: Finding a Deeper Why 06:53 Disruptive’s Mission: Activate Greatness 07:53 The Challenge of Supporting Clients 08:53 The VSET Framework Explained 10:09 Alignment and Exponential Growth 10:45 Trust and Execution in Marketing 11:49 AI as a Noise Amplifier 12:18 Training AI to Match Your Brand 13:45 Avoiding “AI Breath” in Content 16:01 Impact on Teams and Burnout 17:00 Growth Environments: The Trade-Off 18:08 The Power of Vertical Specialization 19:42 Why Specialization Wins in Modern Marketing 20:22 The Risk of Agencies Learning on Your Dollar 20:53 Where to Find DisruptiveLinkedInFollow Chad De Lisle on LinkedIn Follow Vince Quinn on LinkedIn
