Metavertising // Metaverse Marketing

Author: Ely Santos

How is marketing going to be in the metaverse? How are we are going to use it? How can marketers ensure that they're exploring possibilities to the fullest? All of these questions (and more) are being answered in my podcast, Metavertising. With many special guests from across the globe, each one with their unique skills, to help us understand the metaverse better, so that we can make sure we are exploring this next step of technology and internet to the fullest.
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Language: en-us

Genres: Business, Marketing

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#49 - Design Like Tony Stark: XR, AI & Industrial Metaverse w/ Ben Widdowson from Siemens
Episode 49
Wednesday, 23 July, 2025

🛠️ Design Like Tony Stark: XR, AI & the Industrial Metaverse with Siemens’ Ben WiddowsonThink Jarvis-style voice commands and holographic prototypes are still sci-fi? 🚀 In this episode, host Ely Santos sits down with Ben Widdowson—Head of Marketing for Immersive Engineering at Siemens—to break down how extended reality, real-time CAD, and AI copilots are already reshaping the way Sony and other manufacturers build the products you love.🔊 Press play to learn:Why the “digital thread” matters—and how breaking it kills speed, quality, and sustainability.Sony’s secret weapon: a headset + software stack purpose-built for engineering, not gaming.25 % productivity? Try weeks-to-minutes. Real-world wins in automotive, furniture, and consumer electronics.From desktop to design cave: what true-scale digital twins do that 2-D screens never can.Voice-controlled CAD & generative-AI prompts—how close we are to full Jarvis workflows.The hardware roadmap: smart glasses vs. “heavy-lift” headsets (and where each one wins).Whether you’re a product designer, XR dev, or marketer chasing the next tech wave, this conversation is your cheat-code to the industrial metaverse.Connect with Ben → LinkedIn @ Ben WiddowsonFollow Ely → LinkedIn @ Ely Santos🎧 Enjoying Metavertising? Tap Follow, leave a ⭐⭐⭐⭐⭐ review, and share the episode with a friend who still thinks XR is “just for gamers.”#IndustrialMetaverse #XR #AI #ProductDesign #Siemens #Sony #Metavertising