Storytelling for Engagement Author: The Art of Storytelling Insights and trends relevant to stakeholder storytelling, branding, video production, photography, content marketing and edutainment hosted by the award-winning creative team at The Art of Storytelling Inc.Your story. Our mission. Visit AOS to learn more:https://www.theartofstorytelling.com Be a guest on this podcast Language: en-us Genres: Business, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Brand Positioning - The Foundation of Marketing with Brian Gencher
Episode 14
Wednesday, 23 April, 2025

In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract the right talent. Brian outlines six key benefits of strong brand positioning, from influencing perceptions and simplifying decision-making to enhancing communication and long-term business success. Connect with Brian Gencher https://www.linkedin.com/in/briangencher/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

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