The Unfair Advantage

Author: YOUKNOW Technologies

The Unfair Advantage podcast, hosted by Kelvin Jonck and Don Packett, is your behind-the-scenes guide to building growth that actually sticks. From product-led growth (PLG) strategies to real-world insights, each episode serves up honest conversations, expert interviews, and actionable advice for marketers, product teams, and digital leaders. Whether you're in fintech, SaaS, QSR, or beyond, this is where smart strategy meets serious edge. Because in business, a little edge goes a long way. Tune in and lets grow!
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Language: en

Genres: Business, Marketing

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Why Your Followers Don't Care with Jason from Sociable
Episode 17
Thursday, 12 March, 2026

We’ve all been scrolling so long we’ve forgotten why we even opened our apps in the first place. 📱🧟‍♂️In Episode 17 of The Unfair Advantage, Kelvin Jonck and Don Packett sit down with Jason Van Dyk, founder of the Sociable app, to talk about the massive gap between simply being "online" and being truly social.While every brand and platform is locked in a dogfight for three seconds of your attention, Jason breaks down why the future belongs to the "Intention Economy" a space where people are starving for actual, human connection. Stop fighting the algorithm for a meaningless notification ping, and start making people feel welcome.What’s in this episode:Attention vs. Intention: Why chasing eyeballs leads to an absolute "dogfight" for attention, and why building for intention is the ultimate unfair advantage.Audience vs. Community: The critical difference between broadcasting to followers and actually giving people the "permission" to participate in real life.Escaping the Algorithm: Why algorithms are designed to feed us safe, "baseline mediocrity", and how to break out of the mold.Jason Van Dyk is the founder of Sociable, an app built to strip away the digital noise and foster genuine, human-led communities. He focuses on creating spaces driven by intention rather than algorithm-fueled attention.