The Social Small Talk

Many businesses and beauty brands struggle with social media strategies and digital marketing. Audra Brehm of Brehm Media has figured it out and now she wants to share his social media and digital marketing insights with you.

Author: Audra Brehm

The Social Small Talk is a podcast for beauty brands trying to navigate the digital marketing world. Audra Brehm interviews beauty professionals from all over the world that have seen digital marketing change the industry. We provide insights on how to take advantage of digital marketing, specifically social media, to help beauty brands drive more traffic and revenue. We do all of this over a cup of coffee.
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Language: en

Genres: Business, Education, How To, Marketing

Contact email: Get it

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20. How Sales & Marketing Coexist with Denise Shedrick
Wednesday, 29 July, 2020

Today we’re joined by Denise Shedrick, the Vice President of Sales and New Product Development for the salon professional hair care and color brands MOP, ABBA, and ColorDesign. Denise is the perfect person to discuss how sales and marketing loop together. The MOP brand is a perfect example, Denise set out to build a culture. It was important to connect people and for everyone to feel included like they were a part of MOP. Now with social media, there are even more ways to connect with customers and really tell your story. Since COVID, everyone has learned to be an online shopper, so digital marketing is very powerful right now. This is the perfect time to really share your story and give customers a way to connect to your product. Denise has really been able to connect with her consumers and stylists during this time and shares how that has benefited her. You won’t want to miss how her sales team has readjusted to really meet the needs of the salons during this time and hear her projection for the next big thing in beauty after COVID.Highlights– Set out to build a culture– Digital marketing during COVID– Training sales team to connect differently– Sensitivity training is key during COVID– Buy product from stylists to help them out nowAbout Denise ShedrickDenise Shedrick has been in the beauty industry since the early 2000s. She began with her own distribution company, then moved to the manufacturing side. She is currently the VP of Sales and Product Development at Stars Creations, LLC.Instagram: @MOP_Hair_ProductWeb: http://www.mopproducts.com/The Social Small Talkhttps://businessinnovatorsradio.com/the-social-small-talk/Source: https://businessinnovatorsradio.com/20-how-sales-marketing-coexist-with-denise-shedrick