Search with Candour

Author: Candour

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast
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MUVERA and the future of backlinks | Egor Golovin from Serpzilla
Episode 43
Sunday, 2 November, 2025

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of Google's MUVERA (multi-vector retrieval system) on link building with guest Egor Golovin, Chief Commercial Officer at Serpzilla.Together, they explore how MUVERA recontextualises backlinks, emphasising the importance of context, relevance, and trust over raw volume.Egor shares his insights on current and future link building strategies, the role of AI-generated content, the significance of brand mentions, and the gradual shift towards more complex backlink strategies.Whether you're a seasoned SEO professional or new to digital marketing, this conversation offers valuable insights for refining your link building approach in the evolving digital landscape.Follow EgorWebsite: https://serpzilla.com/Follow Egor on LinkedIn: https://www.linkedin.com/in/egor-golovin-949919204/Follow Serpzilla on LinkedIn: https://www.linkedin.com/company/serpzilla/YouTube: https://www.youtube.com/@serpzillaResources and recommendationshttps://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/https://www.goodreads.com/book/show/3228917-outliers00:00 Introduction01:10 Welcome to Search With Candour01:22 Introducing Egor Golovin01:52 The Impact of MUVERA on Link Building02:42 Podcast Updates and Viewer Engagement04:07 What is MUVERA?11:18 The Role of AI in Content and Link Building12:25 Guest Posting and Digital PR in the Era of MUVERA19:49 The Value of Brand Mentions and No-Follow Links27:23 Link Protection Strategies29:35 The Future of Backlink Strategies30:14 Parasite SEO and Its Decline33:13 Emerging Backlink Strategies39:31 The Role of AI in SEO42:58 Actionable SEO Tips45:57 Recommendations51:38 Conclusion