Search with Candour

Author: Candour

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast
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How to rank in ChatGPT and AI search: Get AI traffic with listicles
Episode 79
Sunday, 12 July, 2026

Léo Poitevin, founder and CEO of Astrak Agency, joins Search with Candour to discuss why your competitors may be recommended in ChatGPT and other AI search tools while you are not.Topics discussed:Why AI search engines are easier to manipulate than GoogleHow to identify competitors in AI searchHow to build trust signals for AI searchHow to use listicles and guest posts to rank in AI searchThe risks of self-promotional listiclesFollow Léo:Astrak Agency: https://astrak.agency/en/LinkedIn: https://www.linkedin.com/in/leo-poitevin/YouTube: https://www.youtube.com/@leopoitevinGet your tickets for SearchNorwichXLChapters00:00 Highlights of Léo Poitevin01:03 Introduction05:24 Leo’s SEO background07:14 Are LLMs easier to game than Google?07:47 Google is good at fighting spam12:36 AI competitor research15:16 Competitor research for GEO19:47 Tracking volatility25:13 Imperfect data and KPIs for AI search30:11 A listicle strategy that works for LLMs33:01 Léo case studies36:07 The risks of listicles37:16 Self promotional listicles38:04 Ranking shifts in ChatGPT39:06 Listicles penalised by Google41:48 Testing new limits43:05 Links versus mentions46:18 Black Hat vs White Hate SEO49:15 Influencers and guest posts52:34 What hurts AI search56:20 Recommendation: Actionable tip57:51 Recommendation: Tool59:57 Recommendation: Cozy games01:05:14 Where to follow Léo01:06:44 Episode wrap-up