Search with Candour

Author: Candour

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast
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Genres: Business, Marketing

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How businesses can optimise for AI search
Episode 57
Sunday, 8 February, 2026

Join Jack Chambers-Ward as he sits down with Alex Dees, co-founder and CEO of Meridian, to discuss how to optimise your brand and sites for AI-driven search engines like ChatGPT, AI Mode, and Perplexity.Discover strategies and insights on increasing visibility in the age of AI, if “chunking” your content works, and the future of e-commerce and agentic commerce.Follow Alex:Website: https://trymeridian.com/LinkedIn: https://www.linkedin.com/in/alex-dees00:00 Introduction and Welcome01:22 Guest Introduction: Alex Dees01:47 The Rise of AI in Search02:18 Optimising for AI Search03:58 The Future of SEO and AI11:55 Measuring Success in AI Search16:38 Strategies for Effective AI Marketing17:45 Content Structuring and Chunking27:20 Combining Data for Better Insights30:15 AI in E-commerce31:31 The Future of E-commerce and AI32:17 The Role of Structured Data in AI33:41 Agentic Commerce: Trends and Insights35:23 Google's Universal Commerce Protocol (UCP)36:04 Challenges and Opportunities in Agentic Commerce44:23 The Impact of AI on Small vs. Big Businesses46:53 The Growing Importance of Video Content49:17 Actionable Recommendations for AI Search52:59 Final Thoughts and Recommendations