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The Kristen Boss PodcastMindset Marketing Sales Author: Kristen Boss
The Kristen Boss Podcast is for entrepreneurs, leaders, and anyone navigating major life transitions who want to build something that truly sustains them. Host Kristen Boss, co-founder of Sondera and bestselling author of "Pivot to Purpose," brings you vulnerable, unfiltered conversations about what it really takes to create aligned, sustainable success. After building and walking away from a 20 million business, Kristen has learned that true success isn't just about building businessesit's about building a life that can sustain you through everything. Each episode features solo deep dives where Kristen shares real-time insights on the questions she's sitting with and the challenges she's navigating, plus conversations with authors, entrepreneurs, creatives, and everyday people who've figured out how to thrive through major pivots. Whether you're building a company, raising kids, navigating a major transition, or simply trying to figure out what fulfillment actually means, this show explores entrepreneurship that feels aligned and approachable, high performance that impacts all areas of life, and what it truly means to evolve, change, grow, and pivot. This is for anyone ready to stop chasing someone else's version of success and go deeper into what's possible when you lead with intention. New episodes drop weekly, bringing you practical wisdom for living and leading authentically in a world that often demands otherwise. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep. 238 The Moral Crisis of Marketing
Episode 238
Monday, 10 November, 2025
Episode Summary:In this deeply personal and thought-provoking episode, Kristen opens up about the emotional challenges of the past year, including the unexpected loss of her beloved dog Hank. But this conversation is about much more than personal hardship—Kristen invites listeners into her raw reflections on the moral dilemma of marketing, the unhealthy patterns often baked into the personal development space, and how the industry subtly preys on people’s insecurities.She shares powerful insights from behind the scenes of entrepreneurship, including conversations with high-level business leaders who are grappling with the same ethical concerns. Kristen explores the difference between building a business from empowerment versus shame, and why she’s committed to creating sustainable, holistic success through her new venture, Sondera.You’ll walk away with a renewed sense of clarity, challenged thinking, and the motivation to pursue growth from a place of wholeness—not hustle. This is a must-listen for anyone who’s tired of burnout, tired of the same old formulas, and ready to rewire success on their own terms.What You'll Learn:Why fast fixes and dopamine-driven purchases keep us stuckThe hidden ways marketing tactics prey on fear and urgencyThe difference between empowered growth and shame-based actionWhy so many people struggle to implement what they’ve learnedKristen’s behind-the-scenes journey in building a truly holistic business modelHow to break the cycle of self-growth shame and finally experience sustainable changeKey Takeaways:Success isn't just about results—it's about how we become in the process.The personal development industry often teaches transformation from a place of lack. It’s time to shift that.You don’t need more strategy. You need better tools for implementation.Buying from panic and shame rarely leads to lasting transformation. Empowered decisions do.🎉 Special Announcement:Kristen is hosting a brand new 3-day event: 🎯 The Success Rewire 🗓️ December 8–10 💸 Just $9This event will help you stop quitting on yourself and finally follow through on the growth you’ve been chasing. No gimmicks. No shame. Just tools that work.Follow @thekristenboss on Instagram for updates and keep an eye on your email.Timestamps:00:00 – Holiday reflections and recent personal losses04:30 – The broken model of hustle-based business building09:20 – A conversation with a high-level entrepreneur on burnout12:45 – The ethical dilemma of scarcity marketing18:40 – The psychology of empowered vs. shame-based purchases23:50 – What Sonera is really about and why it matters27:00 – Announcing the 3-Day Event: The Success Rewire32:00 – Breaking the cycle of self-growth shame35:00 – Final thoughts and invitationConnect with Kristen:Instagram: @thekristenbossWebsite: www.kristenboss.com or www.sonderalife.comIf this episode moved you, inspired you, or made you rethink success—share it on Instagram and tag @thekristenboss. She might just shout you out!
