Because Football

Author: Andrew Baggaley

The Because Football Podcast is all about uncovering the heart of football through individual journeys and community histories shaped by the beautiful game. We talk with leaders, decision makers, and creatives in the football /soccer industry to discuss their paths and insights they've learned along the way. The Because Football Podcast is hosted by Andrew Baggaley. Since January 2024, Andrew has travelled the world to explore soccer cultures and communities in 20 countries. Originally from Philadelphia, he has had a lifelong fascination with the game as a player, coach, and fan.
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Language: en

Genres: Soccer, Sports

Contact email: Get it

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How to Grow a Pro Soccer League: Media Rights to Culture | Luiz Gomes
Episode 108
Wednesday, 15 April, 2026

In Episode 108 of the Because Football Podcast, we chat with Luiz Gomes, a sports marketing executive with 10+ years of expertise leading sponsorship, media and event portfolios across global properties and agencies. He has managed multimillion dollar commercial programs, optimizing broadcast rights value and collaborating with cross functional teams in high-stakes environments.In this conversation, we discuss the interplay between culture and branding, the ways leagues can grow in new markets, and specific tactics that L uiz has utilized or observed in the football media landscape. We also clearly define what it means to “grow the game” and how that differs from growing a league’s footprint in a new market.Honed from years working with major properties such as Relevent, IMG, FIFA, Conmebol, and Concacaf, Luiz offers his blueprint for how to grow a league - from media rights to social content and cultural integration, particularly in the American soccer market.We hope this conversation will educate you about how to look critically at how leagues and brands execute their growth strategy.Connect with Luiz Gomes here:LinkedInInstagram⁠Connect with Because Football here:⁠https://www.youtube.com/@BecauseFootball_⁠⁠https://www.instagram.com/becausefootball_/⁠⁠https://www.linkedin.com/in/baggaleyandrew/⁠⁠https://www.linkedin.com/company/because-football-media/⁠Need help with your soccer stories and content strategy? Let's talk.To get in contact with us, email becausefootballmedia [at] ⁠gmail.com⁠