Content Conversations

Author: Method Marketing

Hosted by Lucy Mowatt, Content Conversations is your go-to resource for navigating the dynamic landscape of content marketing. From copywriting to strategy, editing to email marketing, social media to career insights, we cover it all with an unwavering commitment to helping you achieve marketing excellence. - Expert interviews - Practical tips - Inspiration - Career insights Don't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!
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Language: en

Genres: Business, Marketing

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Shrinking Budgets, AI Overload & Strategic Drift
Episode 4
Wednesday, 25 June, 2025

In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry. With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change. Topics include the growing divide between performance and brand marketing, how businesses are (and aren’t) using AI, the decline of the High Street, and the creeping erosion of creativity. Plus, they discuss the ‘AI dead-eye’ problem in video content and why so many marketers still struggle to stick to a strategy.