IBM Customer Experience Analytics Author: IBM Customer Experience Analytics Podcast by IBM Customer Experience Analytics Be a guest on this podcast Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Ep. 1: "Marketing to Millennials"
Wednesday, 13 July, 2016

This episode features guest experts Wes Gay (@wesgay) and Samantha Klein (@samjoyk) to discuss how organizations are marketing to Millennials - what is working and what does not work. Topics: 4:11 - Introduction to today's topic and overview of IBM Customer Experience Analytics 6:55 - Discussion by all on use cases of success by organizations today 13:20 - What are 3 things that apply globally across generations 15:10 - Sam asks the Twitter universe for help 21:50 - 360 degree feedback in customer experience and workplace 23:00 - Virgin Media example 23:50 - 60 seconds (perhaps a little longer) on social platforms for marketing - Pinterest, Snapchat and Virtual Reality

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