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The S.H.I.T.T.S PodcastAuthor: Monsoon
An entertaining, edgy, and relatable podcast which tackles various topics and motivates it's audience to think and have fun. Some Hip Individuals Thinking Then Speaking Podcast broadcast from Chicago and talks about world topics from a Windy City lens. On this podcast they are either shooting the shit, starting some shit, or picking up where the shit left off. Language: en-us Genres: Comedy, Music, Music Interviews Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Real Personality Is The Only Real Marketing In Hip Hop
Episode 226
Thursday, 24 September, 2026
Send us Fan MailEverybody says they want “real hip hop,” but what does that actually mean when every song is fighting to sound like the same playlist? I’m chopping it up with Retro Joe, a Massachusetts MC with a sharp ear for lyricism and an even sharper view on what’s missing right now: personality, originality, and the courage to stop copying what’s popular. We talk about why the 90s felt so distinct artist to artist, how regional identity got blurred, and why chasing flexes can leave the music feeling hollow. We also get practical for independent artists trying to build a buzz today. We discuss payola, the pressure to fake momentum, and a smarter path that still works: consistent content, clear niches, and letting people watch your real growth. If you’re pushing music on YouTube, Spotify, or any streaming platform, you’ll hear actionable advice on how to move without a giant budget while keeping your integrity intact. Then the conversation turns personal. Retro Joe opens up about a childhood message, “never snitch,” and how taking that literally shaped years of bullying, silence, and anxiety before mental health conversations finally gave it a name. That honesty connects directly to his next project, 75 Summers 2, built on the idea that time is the most valuable currency we have and peace is something you choose, not something you stumble into. Tap in, share this with a friend who cares about bars and truth, and leave a review if the conversation hits. What do you think hip hop needs most right now: better writing or more real personality?Subscribe to our YouTube Channel: The SHITTS Podcast. Follow us on Spotify, Apple Podcasts, and iHeart Radio. Subscribe and comment.
