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PRGN Presents: PR News & Views from the Public Relations Global NetworkLeading a business effectively in today's fast-paced and interconnected world requires expert guidance and a strong communications strategy. The Public Relations Global Network is here to help. Author: Public Relations Global Network PHX.fm
PRGN Presents is the best PR podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and strategic communications, featuring insights, news, and views from experts at the Public Relations Global Network, the worlds local public relations agency. Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Whether you're an executive looking to improve your organization's communication strategy or an in-house marketing professional looking to bring in an outside firm to support a specific campaign, this podcast will provide valuable insights on how to communicate effectively and build lasting relationships with customers, staff, and communities around the world. In each episode, youll hear PR professionals and industry experts share valuable insights and perspectives on the latest trends in publicity, media relations, Environmental, Social, and Governance (ESG), crisis management, investor relations, stakeholder engagement, executive thought leadership, and strategic communications. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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S6 E12: Influence in Latin America: The View from Brazil with Rogério Artoni of Race Communications
Episode 12
Thursday, 25 September, 2025
In our final episode on PRGN's 2025 Influence Insights research, Rogério Artoni discusses the significance of cultural and social values in public relations, especially in the Latin American context, with a sharp focus on Brazil. Download PRGN's whitepaper on insights from the 2025 global survey on Brand Influence. Rogério highlights that understanding these values is crucial for effective communication and relationship-building in the region. He points out that the Brazilian market, which represents a staggering 40% of Latin America's GDP, requires a tailored approach in public relations strategies that resonate with local customs. The conversation also touches on the dual importance of digital presence and traditional media trust among Brazilian audiences, underscoring a unique blend of modern and legacy communication methods. Overall, the episode emphasizes the need for brands to adapt their messaging to fit local cultures, ensuring they forge genuine connections with their target audiences. Influência que Move SUMMIT | SÃO PAULO – 02 de outubro de 2025No dia 2 de outubro, o Influência Que Move Summit reunirá grandes nomes do mercado para debater reputação corporativa, influência institucional e os desafios da comunicação em um cenário que muda diariamente. Com realização da Race Comunicação e parceria da Faculdade Presbiteriana Mackenzie, o evento acontecerá às 9h, em São Paulo, na Unidade de Higienópolis do Mackenzie, e é a oportunidade certa para quem deseja se atualizar e se fortalecer na área. Evento Gratuito – Vagas Limitadas! Inscreva-se e garanta sua presença »About the GuestsRogério Artoni is Founding Partner and CEO of Race Communications in São Paulo, Brazil. Rogério is a journalist with an MBA in Corporate Communication. His experience includes areas ranging from education to finance, sports, tourism, and manufacturing. Rogério has extensive international experience and was named one of the world’s most influential PR professionals by PRWeek magazine in its 2016 and 2017 Global Power Book. Bill Southard is founder and CEO of Southard Communications in New York. He also serves as Marketing Committee Chair for PRGN. Bill launched Southard Communications in 1994 and has since experienced consistent and considerable growth and today represents a broad range of clients across a myriad of industries. In his day-to-day role at the agency, Bill drives the creative process, provides ongoing strategic counsel and manages all crisis communications on behalf of agency clients. With more than 35 years of communications experience, Bill has counseled some of the country's leading Fortune 500 firms. Prior to founding Southard Communications, he was president of Earle Palmer Brown Public Relations and previous to that General Manager with Dorf & Stanton Communications. About the Host Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and...
