 |
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and EntreprAuthor: Annette Richmond, MA
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUTAs a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)
Episode 130
Tuesday, 17 March, 2026
Send a textIn 2026, most businesses use video marketing. Those that don't say one of the primary reasons is that video production is too expensive. That's because they think of video in the "old way" as a production. In this solo episode, Annette Richmond shares how moving from hiring an outside agency to creating videos in-house can save time, save money, and, maybe more importantly build trust with potential clients. Takeaways 🔹Old vs. new video strategies🔹Benefits of in-house video creation🔹Content pillars and topic clusters🔹Using video to increase visibility and trust🔹Data on video marketing adoptionCHAPTERS00:00 Introduction: The Shift in Video Marketing00:31 The Old Way of Corporate Video Production00:56 Limitations of Polished Corporate Videos01:25 Authentic Videos Engage Buyers More02:12 What People Really Want to See in Videos02:33 Video Usage Statistics and Trends03:34 The New In-House Video Approach03:53 Benefits of Employee-Generated Content04:31 Expanding Reach Through Employee Networks04:54 Overcoming Content Creation Challenges05:35 Mapping Content to Buyer Journey05:44 Summary: From Studio to Smartphone06:11 Empowering Teams to Create Authentic Content06:27 Closing Remarks and Next Steps 🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: https://www.youtube.com...
