Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

Author: Annette Richmond, MA

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                          This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                      ABOUTAs a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         
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Language: en-us

Genres: Business, Entrepreneurship, Marketing

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120 - Mastering Substack: A Content Creator's Guide
Episode 120
Wednesday, 10 December, 2025

Send us a textAs more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators. Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the pieces together and have a smoother onboarding than I did. Key Takeaways🔹Substack is a versatile platform for content sharing.🔹Notes are quick updates that help maintain engagement.🔹Substack Live requires at least 10 in-app subscribers.🔹Notes can be text-only and are easy to create.🔹Posts can serve as a library for substantial content.🔹Mixing content types enhances audience engagement.🔹Get your name or preferred handle on Substack before it's gone. 🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: https://www.youtube.com/@blackdogmarketingstrategiesTikTok: https://www.tiktok.com/@annetteadvisesInstagram: htt...