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B2B Leaders in Loyalty PodcastAuthor: B2B Leaders in Loyalty
Are you a B2B Marketing Manager? Are you thinking of launching a B2B or channel partner loyalty program to grow sales of your product? Or maybe you already have a loyalty program in place but its not performing for your business. The B2B Leaders in Loyalty podcast is a series of 10-12 minute interviews with top loyalty marketing professionals. In each episode, we share valuable advice and tactics for using a loyalty strategy to drive engagement from customers, grow sales, revenue and market share, and deliver ROI. Boom or bust, loyaltys a must! Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 5 - How to overcome internal stakeholder ojections to starting a loyalty program.
Episode 5
Sunday, 13 September, 2020
“Why are we spending so much money launching a loyalty program?” “Why can’t we cut the loyalty program budget?” In this episode, and our final podcast of the series, Dr. David Cox - CEO of Motivforce answers the types of questions that you may well face from stakeholders in your organization. Company executives across all departments, from marketing and sales to operations and finance, often underestimate the amount of effort and expertise it takes to run loyalty and incentive programs, the work required to execute these programs at both strategic and operational levels, and the ROI these programs can deliver. Internal misalignment often begins with a lack of strategic vision, while clarity starts with a clear sales, marketing and loyalty strategy. Dr. David Cox - Linkedin Profile Motivforce - How to overcome stakeholder objections to a loyalty program - podcast companion insight Motivforce - Thinking of Starting a Loyalty Program E-book
