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AI for Solopreneurs: The AI Hat PodcastYour guide to reclaiming time, automating the grind, and scaling without staff. Author: Mike Allton
Are you an established solopreneur, creator, or micro-business owner who's hit a ceiling? You're successful, but you're trappeddrowning in administrative tasks, struggling to keep up with marketing, and realizing that your income is directly tied to the hours you work. You know AI is the answer, but you're overwhelmed by the hype and don't know where to start. "The AI Hat Podcast" is your practical guide to escaping the grind. This isn't another show about abstract AI theory. This is a workshop for building your AI-powered operational engine, piece by piece. Join your host, Mike Alltona fellow solopreneur and AI architectas he provides step-by-step "AI Workflow Teardowns" designed to solve your biggest bottlenecks. Youll learn how to: Reclaim 15 hours a week by identifying and automating the repetitive tasks that consume your day. Build custom "AI Agents" that act as your social media manager, content assistant, and operations coordinator. Achieve true scalability by designing systems that grow your business without requiring you to hire more staff. Apply the H.U.M.A.N. Framework to ensure AI augments your unique creativity and expertise, rather than replacing it. This show is for the ambitious Growth Architect who is ready to move from operator to owner. Start your journey to scalability now by downloading our free Scalability Audit at TheAIHat.com/download/scalability/. And join the conversation with Mike on Instagram @mike.allton at https://www.instagram.com/mike.allton/, where he shares daily tips and behind-the-scenes looks at building an AI-powered business. Language: en Genres: Business, Entrepreneurship, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Your Prospects Aren't Googling Anymore - Scrunch's Kevin White on the AI Visibility Crisis
Episode 9
Tuesday, 10 March, 2026
Your prospects stopped Googling. They're asking ChatGPT which CRM to buy, asking Perplexity which marketing automation platform solves their problem, asking Gemini to compare your category - and AI is recommending your competitors, not you. This isn't a "future of search" problem. This is a pipeline problem. Right now. Kevin White, Head of Marketing at Scrunch (and formerly leading growth at Twilio Segment, Retool, and Common Room), saw this crisis coming and built the measurement infrastructure to fix it. His clients are seeing 100% to 260% visibility gains in AI search in just 60 days - and tracking customers who convert specifically because they appeared in ChatGPT answers. In this episode, Kevin deconstructs the "Citation Economy" - why chasing Reddit mentions is a trap, which citation sources actually drive AI recommendations in your vertical, and the exact workflow his team uses to go from "invisible in AI" to "recommended by LLMs" in under two months. You'll learn the diagnostic every Revenue Leader should run Monday morning to find out if your brand exists when prospects ask AI for solutions. You'll discover why the "long, long tail" of AI search (20+ word prompts vs. 5-7 word Google queries) creates greenfield opportunities for brands willing to architect intent-driven content. And you'll hear how Scrunch's Agent Experience Platform delivers AI-optimized content to LLM crawlers without breaking the human website experience. This is not theory. Kevin walks through Scrunch's own dogfooding - how they use their product to track competitive intelligence, diagnose content gaps, and systematically close citation opportunities. He shares the specific technical optimizations that actually move the needle (spoiler: it's not just adding FAQs). And he reveals how agentic workflows - using Claude Code to build marketing apps, automate spreadsheet enrichment, and analyze customer calls - are reclaiming hours his team used to lose to manual synthesis. If your marketing team thinks they're winning because they rank on Page 1 of Google while your pipeline bleeds invisible in ChatGPT, this episode is your wake-up call. Kevin delivers the audit, the workflow, and the hard truth: you can't optimize what you don't measure. Run the diagnostic. Close the gaps. Win the prompts that matter. Show Notes & Transcript: https://theaihat.com/your-prospects-arent-googling-anymore-scrunchs-kevin-white-on-the-ai-visibility-crisis/ CHAPTERS 00:00 LLM SEO Lore 00:36 Podcast Intro Theme 01:45 AI Hat Welcome 02:10 Why Google Rankings Fail 02:53 Kevin White Joins 04:14 Wake Up Call Moment 07:15 Measuring AI Visibility 10:34 Citation Myths Debunked 13:57 Long Long Tail Search 16:45 Three Citation Buckets 19:07 Workflow To 260% Gains 24:15 Shadow AI Ad Break 25:25 Making Sites AI Readable 29:57 Dogfooding Scrunch Tactics 32:19 Top Priorities This Quarter 35:33 One Prompt Audit Trick 37:16 Where To Connect 38:40 Final Wrap Up Kevin White on LinkedIn: https://www.linkedin.com/in/kevbosaurus/Scrunch: https://scrunch.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
