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Rocket Fuel: Youth MarketingSpeaking the Language of Youth Author: Rocket
A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.This is Rocket Fuel. Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Paolo & Francesca Pini - Nubridge Publishing
Episode 11
Monday, 15 December, 2025
Bonjour! Hola! How are you doing today? Welcome to this episode of Rocket Fuel. A podcast that talks with interesting people who intersect that middle point between youth marketing and youth culture.Today we aren't just showing off our ability to Google how to say hello in two other languages. We are talking to two language experts who are at the forefront of getting young people to learn a second language from an early age in both the school and at home. We're having a chat with Francesca and Paolo Pini of Nubridge Publishing. They have two products. The first one is Language Angles. This is a programme and course of interactive curriculum-led lessons for primary school lessons. Developed by Francesca whilst she was a teacher herself. The second, a gamified app designed not just to be fun but to complement the lessons kids are learning at school, be that with the Language Angles structure or not. This app is called Glurbs and kids love it and adults are seeing their kids engaged in learning a second language with results.We talk to Paolo and Francesca Pini about why learning a second language is so important. How being a teacher really defined Language Angles and its ability to support teachers best. How Glurbs came to be and how it keeps kids engaged with positive screen time. And then, as we always do, we ask Paolo and Francesca Pini for their rocket fuel.———————Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.socialFollow Rocket @WeAreRocketHQ instagram.com/wearerockethqFollow James on LinkedIn linkedin.com/in/jameserskine)Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/wearerocket.co.uk/Contact Paolo on LinkedIn https://www.linkedin.com/in/paolo-pini-8804602aa/Contact Franceca on LinkedIn https://www.linkedin.com/in/francesca-pini-3961a02b6/https://nubridgepublishing.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey linkedin.com/in/jakeaspey/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
