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Relish THIS: The Nonprofit Marketing PodcastAuthor: Stu Swineford
Are you looking for ways to shorten your marketing learning curve and strengthen your organizations ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations growth. Each week your host, Stu Swineford author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone much less the right audience? Do you view your marketing as a cost rather than an investment in your organizations health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, youll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle a fram Language: en-us Genres: Business, Marketing, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars
Episode 102
Tuesday, 18 April, 2023
Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch.On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused businesses can do to ensure that they are able to attract the capital they need to take their organizations to the next level.David sees three items as paramount to attracting and securing investment: A good team with a proven track recordTraction: some momentum toward your goalsGenuine enthusiasm for your missionThese three, core elements are the ingredients for an amazing story. And stories are what help people get excited about your programs.David has a long history of investing in early-stage companies in both the for- and nonprofit spaces. He’s been around the block so to speak when it comes to understanding how these three, core elements combine to produce success. If you are looking to up your game by attracting investors or are looking for tips to improve your ability to bring on larger donors to fuel your organization’s success, this is a great episode.I hope you enjoy it.Links: Techstars Book - Do More FasterDavid’s Website Ask: Help an entrepreneur succeed. You have special knowledge so help someone learn that so we can make the world a better place.
