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Optimal AgingAuthor: Jay Croft
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50 demographic.Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming backWhether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here every week. Topics include: Fitness marketing for adults 50 Email, video, and blog content that actually works Branding, storytelling, and building trust Retention strategies for gyms and training studios Trends in wellness, longevity, and brain healthSubscribe now and learn how to build a better fitness business by helping people age well and live better.Visit: https://primefitcontent.com Language: en-us Genres: Business, Health & Fitness, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Rethinking Fitness for 50+: Non-Linear Thinking, Systems & Stability with Chris Liddle
Wednesday, 17 December, 2025
In this solo episode of the Optimal Aging Podcast, guest host Chris Liddle takes the mic to explore why the traditional, linear ways of thinking don't serve aging clients or the fitness professionals who work with them. Drawing from his experience coaching adults 50+ both online and in-person, Chris dives deep into non-linear thinking, systems design, and holistic strategies that foster client trust, retention, and business sustainability.You'll learn why older clients aren't less motivated—they're simply less tolerant of friction. Chris shares actionable strategies for fitness professionals to better serve this powerful demographic by rethinking how they show up, structure sessions, and design long-term career stability. He also explains why Jay Croft's book Selling Longevity is essential reading for your 2026 business plan.If you serve people over 50 or want to build a resilient fitness business, this episode is packed with insights you can put to work right away.Guest Host: Chris Liddle Instagram: @christianliddleMentioned Book: Selling Longevity by Jay Croft – https://a.co/d/iumKfjTEpisode Topics & Timestamps:00:00 – Introduction by Chris Liddle 01:00 – Why linear thinking fails with aging, fitness, and business 03:00 – What is non-linear thinking? And why it matters after 40 04:00 – Systems thinking: Creating calm, consistent client experiences 05:30 – Case study: The impact of trainer punctuality 06:30 – Nervous system regulation and gym environments 07:30 – Why older clients quietly leave broken systems 08:00 – Another example: Listening to client feedback and adapting programs 09:00 – Holistic thinking: Seeing beyond just the workout 10:00 – Why older clients care about gym cleanliness, systems, and trust 11:00 – Linear vs. lateral income thinking in fitness careers 12:00 – What’s a media kit? How trainers can stabilize income 13:00 – Ethical brand partnerships and user-generated content 14:00 – Enhancing income stability with strategic collaborations 15:00 – Time to reflect: Audit your systems, time, adaptability, and fragility 17:00 – Why Jay Croft’s book Selling Longevity is a must-read 18:00 – The power of clarity, messaging, and Prime Fit Content 20:00 – Using guest experts like dietitians to build trust and results 21:00 – Nutrition’s role in holistic client transformation 22:00 – Divergent thinking and designing calm, reliable systems 23:00 – Final thoughts: Which system, if improved, would make the biggest impact?Resources Mentioned:Selling Longevity by Jay Croft – https://a.co/d/iumKfjTPrime Fit Content – https://primefitcontent.com🎤 Host: Jay Croft Helping fitness professionals grow businesses by reaching people over 50. 🌐 Website: https://primefitcontent.com 📧 Contact: jay@primefitcontent.com 📱 Instagram: @primefitcontent👍 Enjoying the show? Rate us on Apple PodcastsShare this episode with a friend#OptimalAging #ChrisLiddle #FitnessOver50
