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Optimal AgingAuthor: Jay Croft
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50 demographic.Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming backWhether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here every week. Topics include: Fitness marketing for adults 50 Email, video, and blog content that actually works Branding, storytelling, and building trust Retention strategies for gyms and training studios Trends in wellness, longevity, and brain healthSubscribe now and learn how to build a better fitness business by helping people age well and live better.Visit: https://primefitcontent.com Language: en-us Genres: Business, Health & Fitness, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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GLP-1s Aren’t Cheating: Why Fitness Needs a Mindset Shift | Dave Appel, KORB Health Group
Wednesday, 12 November, 2025
In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dave Appel, Chief Health and Fitness Officer of KORB Health Group. KORB’s mission is to bridge the gap between medicine, wellness, and fitness, creating a more integrated and accessible approach to health—especially for people over 50.They dive deep into the controversy around GLP-1s like Ozempic and Wegovy. Rather than viewing them as shortcuts or “cheating,” Dave urges fitness professionals to see these tools as gateways for deconditioned people to finally walk into the gym. This is a forward-thinking episode for anyone in fitness who wants to grow their reach and impact.Guest Name: Dave AppelBio: Dave Appel is Chief Health and Fitness Officer of KORB Health Group, where he leads the integration of GLP-1s, hormone therapy, and telehealth solutions into fitness environments. A former PE teacher and gym owner, Dave has decades of experience building programs that meet people where they are and help them transform their lives.Links:Website: https://korbhealth.comTopics CoveredGLP-1s Are Tools, Not CheatingWhy the fitness industry needs to stop judging people using medical help to get started.Dave’s Journey into Integrated HealthFrom PE teacher to CrossFit owner to health-tech innovator.KORB’s Mission and ModelHow KORB is bridging medicine, wellness, and fitness in gyms nationwide.The Business Case for Gym OwnersWhy GLP-1s can grow your membership and your bottom line.Serving the Over-50 PopulationMaking fitness more inclusive, accessible, and sustainable through tech and telehealth.🎤 Host: Jay Croft Jay helps fitness professionals grow their businesses by reaching more people over 50 through Prime Fit Content.🌐 Podcast Website: https://primefitcontent.com 📬 Contact: jay@primefitcontent.com 📱 Instagram: https://www.instagram.com/primefitcontent👍 Rate the show on Apple Podcasts 📥 Join our email list – https://primefitcontent.com 📢 Share this episode with a fitness pro who needs to hear it!
