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Optimal AgingAuthor: Jay Croft
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50 demographic.Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming backWhether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here every week. Topics include: Fitness marketing for adults 50 Email, video, and blog content that actually works Branding, storytelling, and building trust Retention strategies for gyms and training studios Trends in wellness, longevity, and brain healthSubscribe now and learn how to build a better fitness business by helping people age well and live better.Visit: https://primefitcontent.com Language: en-us Genres: Business, Health & Fitness, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Training, Marketing, and Aging Well: Lessons from Veteran Coach Andrew Coates
Wednesday, 24 December, 2025
In this episode of The Optimal Aging Podcast, host Jay Croft sits down with veteran strength coach and fitness industry educator Andrew Coates for a wide-ranging conversation about aging, strength training, and building a sustainable fitness business.Andrew shares practical insights on training adults over 50, why community and human connection matter more than ever, and how gym owners can grow without burning out or chasing online fame. From bone health and fall prevention to marketing through relationships and word-of-mouth, this episode is packed with real-world wisdom for coaches, trainers, and anyone who wants to age well and stay strong.Whether you’re a fitness professional serving older adults or someone navigating midlife yourself, this is an honest, thoughtful conversation you won’t want to miss.⏱️ Episode Timestamps00:00 – Social media connections vs real relationships 02:00 – Why reaching out still matters 03:00 – Outsourcing, energy management, and aging 05:00 – Productivity guilt and reclaiming downtime 07:00 – Training adults 50+ and market opportunity 09:00 – Word-of-mouth growth and client experience 11:00 – Community, culture, and human connection 13:00 – Strength training, bone health, and aging 15:00 – Speed, power, balance, and fall prevention 18:00 – Sponsor: Prime Fit Content 19:00 – Marketing without burnout 21:00 – Lessons from RP Strength and media 23:00 – Why local gyms shouldn’t chase online fame 25:00 – Becoming “Five-Mile Famous” 27:00 – Using a local podcast to grow a gym 29:00 – Why people crave real connection again 31:00 – Aging, mindset, and identity 34:00 – Longevity lessons from active older adults 36:00 – What won’t change in fitness and business 38:00 – Where to find Andrew Coates👤 Guest InformationAndrew CoatesAndrew Coates is a veteran strength coach, writer, speaker, and host of the Lift Free and Diet Hard Podcast. With decades of experience training clients of all ages, Andrew is known for his practical, evidence-based approach to strength, longevity, and coaching older adults.Connect with Andrew:Instagram: https://www.instagram.com/andrewcoatesfitnessPodcast: Lift Free and Diet Hard🎧 SponsorPrime Fit Content Prime Fit Content helps fitness professionals attract, educate, and retain clients over 50 through simple, effective content marketing.🔗 Learn more: https://primefitcontent.com🎤 HostJay Croft Jay Croft is the host of The Optimal Aging Podcast and founder of Prime Fit Content. His mission is to help fitness professionals better serve adults over 50 while promoting strength, independence, and healthy aging.📬 Contact: jay@primefitcontent.com👍 Calls to ActionSubscribe to The Optimal Aging PodcastShare this episode with a coach or gym owner who works with adults 50+Visit https://primefitcontent.com to learn more
