 |
She Sells He SellsAuthor: Krista and Brian Demcher
Did you know that studies show people spend 40% of their day selling - no matter what industry they're in? We're Krista and Brian Demcher and not only have we been married for 21 years, but together we have 29 years of sales experience in both the small business corporate worlds. We believe that sales skills are life skills and whether you're a member of a sales team focused on meeting your monthly quota, an entrepreneur trying to launch your new business, or a parent trying to get your kid to do what you asked, it all comes down to your ability to influence beliefs and move someone into a decision. We've taken everything we've learned over the years about and packaged it into a simple system that you can follow so you don't have to figure it out the hard way, and we're so excited to share more with you here. Join us on a mission to change the way you think about sales. We can't wait to take you along the journey for some inspiration, some education and a lot of fun. Connect with Krista Brian here: www.kristademcher.com www.Instagram.com/kristademcher www.Instagram.com/acornmethod Language: en-us Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
196. Stories That Sell (Part 3): Become the Trusted Guide
Episode 196
Monday, 24 November, 2025
If your customer is the hero of your sales story, then you are the guide. Learning how to position yourself as the trusted guide is essential for selling with stories that build authority and close sales. In Part 3 of our Stories That Sell framework, we break down how to position yourself as the credible expert without sounding like you're bragging. You'll learn the guide role in sales storytelling - think Yoda to Luke Skywalker or mentor to hero - and how this positioning builds trust and drives conversions. In this episode we cover: - How to position yourself as the guide in your sales stories - Building authority and credibility through storytelling for sales - The difference between bragging and establishing expertise - Using third-party stories to create trust with potential customers - Why the "cost of doing nothing" is your most powerful sales tool - Real examples of guide positioning that converts browsers into buyers This is Part 3 of our 4-part "Stories That Sell" framework: Part 1 (Episode 194): The 3 Core Elements Part 2 (Episode 195): Make Your Customer the Hero Part 4 (Episode 197): Sell the Transformation - COMING SOON Originally released in 2022, this story-selling system has helped thousands of entrepreneurs master sales storytelling and increase revenue through better positioning. ---- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on Instagram: https://www.instagram.com/shesellshesellspodcast Ready to master sales storytelling? Share this guide positioning episode with an entrepreneur who needs help selling with confidence!
