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The Hollywood Way To Content MarketingAuthor: Carlijn Postma
Podcast about the unseen similarities of two industries: marketing vs film making and screenwriting. Marketing expert Carlijn Postma interviews experts from the other industry to find out what marketers can learn from the best storytellers and audience builders. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Hollywood Way to Content Marketing - Episode #1 with award winning Film Director Martin Koolhoven
Episode 1
Tuesday, 22 December, 2020
About this podcast series Writing a book about the similarities between two industries, film making and screenwriting vs marketing is great. You get to do research, you can talk to almost everyone you want and you learn so much. But, the launch of a book doesn't mean the search is over. On the contrary! It's more as if I've opened Pandora's box of unawareness. That's why I started this podcast series 'The Hollywood Way to Content Marketing'. So, I will continue my search for things marketers don't know about creating content and building an audience which my guests do. And for my first episode I am very excited to announce that I got the opportunity to talk to a brilliant film maker and director from The Netherlands. He has won several national and international prizes for his work. So, in this first episode I am going to find out what marketers can learn from Martin Koolhoven. About Carlijn Postma: Carlijn Postma lives and breathes content marketing. She shares her unique approach as a speaker and in her books. As founder of The Post, a leading content marketing agency, she works on amazing cases. As member of the ICMF, International Content Marketing Forum, she strives to further professionalize the content marketing business in Europe. The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an oft-requested speaker at international events. In 2017, she was chosen as the Dutch Content Marketing Woman of the Year. In 2014, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing. About Binge Marketing In Binge Marketing, we translate the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series to show you how to build and captivate an audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with each episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content. This fosters trust and lays a foundation for the realization of your marketing goals.
