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SuperMarketers.ai: Your Roadmap to AI-Driven MarketingAuthor: Gen Furukawa
SuperMarketers is a podcast for founders, marketers, and innovators shaping the next era of growth. Host Gen Furukawa talks with the people merging human creativity with intelligent systems to turn complex insights into scalable content that ranks and resonates. Each episode leaves you with clear, practical ways to build visibility, earn trust, and grow (with purpose) as AI continues to reshape discovery. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AI Visibility, Data Journalism, and the Future of SEO with Ross Hudgens, Founder and CEO of Siege Media
Thursday, 11 December, 2025
AI has changed search. But not in the ways most marketers think.In this conversation, Ross Hudgens, founder and CEO of Siege Media, shares findings from analyzing 12,000 URLs across B2B and B2C brands. The results challenge a lot of assumptions about AI content, SEO decline, and where visibility is actually shifting.We dig into why Google is still growing in key categories, why bottom-funnel content is outperforming, and how Siege is using AI to strengthen (not replace) human-driven expertise. Ross breaks down where brands are over-investing, under-investing, and how to think about content when LLMs are rewriting the rules of discovery.We also unpack:• Why “what is” and “how to” content is losing ground• The rise of comparisons, pricing pages, templates, and calculators• How Siege uses automation for keyword research and LLM visibility• A practical way to track your brand inside AI search results• Data journalism as a defensible moat in a commoditized content world• Why LinkedIn is becoming the new open web• How to refresh existing content with AI-assisted frameworks• What every B2B marketer should prioritize heading into 2026If you care about visibility in an era where AI engines decide what gets seen, this episode offers a clear blueprint for what actually works today.00:00 Introduction and Guest Welcome00:40 AI's Impact on SEO and Content02:28 Effective Content Strategies in the AI Era04:42 Incorporating AI in Content Creation06:35 Keyword Research and LLM Visibility09:36 Data Journalism as a Defensible Moat13:02 Social Media's Role in Content Strategy16:31 Content Refresh and Update Strategies19:39 Closing Thoughts and Contact Information
