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The Death of a SalesmanAuthor: Alexander Low
Accelerating digital sales and digital transformation. Join me and my guests as we try and unravel what the digital world means for sales and marketing in the 21st Century. Thank you for taking the time to listen. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Advocates or Spammers?
Episode 125
Wednesday, 21 February, 2024
Employee Advocacy or Corporate Spam? There is a fine balance to be had regarding Employee Advocacy. In this episode, I am joined by the brilliant Andrew Seel, the CEO of Togethr. Andrew was been using the internet since the AOL days of CD-Roms and this started his career to where he finds himself today. His mantra "At the heart of this is a belief that ultimately your people are your brand and that a shared purpose - which you act on and talk about - will set your brand apart in the modern world." Andrew and I chat talk through : What is Employee Advocacy today? Should Everyone in the organisation be part of the programme? Do you need a technology platform to support it? Data, Metrics, Tracking & Success. How do you help people overcome "Imposter Syndrome"? Corporate vs The Personal The Rise of Community Voices in organisations. And, of course, Generative AI. To learn more about how Andrew and his team can help you launch your Employee Advocacy programmes, connect with him here >>> (6) Andrew Seel | LinkedIn Or visit Togethr to access resources and more to help you get started.
