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Women in B2B MarketingA weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. Author: Podcast Host: Jane Serra, 17 years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way. Made by and for women, insightful for all. Podcast Host: Jane Serra, 17 years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing. LinkedIn: https://www.linkedin.com/in/janeserra/ Instagram: https://www.instagram.com/womeninb2bmarketing/ Twitter: https://twitter.com/womeninb2bmktg Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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128: Burnout, Boundaries, and the Power of Asking for What You Need - with Leslie Forde, CEO and Founder of Mom's Hierarchy of Needs
Episode 128
Wednesday, 26 November, 2025
Leslie Forde is the CEO and founder of Mom's Hierarchy of Needs, a long-time B2B marketer, a strategic advisor to HubSpot, and the author of Repair with Self Care. She also runs the longest running national parent study on pandemic and post pandemic mental health. In this episode of Women in B2B Marketing, we talk about the emotional, mental, and logistical load carried by working women and why burnout has quietly become a default state for so many of us.Leslie shares why women struggle to ask for what we need, how the past five years have reshaped the caregiving landscape, and what leaders and companies can do to support caregivers instead of unintentionally burning them out. We also unpack the rise of the Hype Women movement, the importance of making space for asks, and how community can fuel both confidence and belonging.Here is what we cover:Why self care scores have dropped below pre pandemic levels in her national studyWarning signs of burnout that appear long before we notice themWhy high achieving women struggle to ask for help or supportThe unseen load mothers carry and how it affects work, relationships, and healthWhat employers misunderstand about caregivers and the simple changes that matterWhy ERGs often run on unpaid labor from women and how leaders can fix thatThe link between psychological safety, vulnerability, and the ability to ask for what you needHow the Hype Women movement creates space for community, courage, and honest requestingWhy many mothers feel like they are failing in every role and what actually drives that feelingHow women can start reclaiming time, rest, and care in realistic attainable waysKey Links:Guest: Leslie Forde: https://www.linkedin.com/in/lesliefordeHer book, Repair with Self Care: https://a.co/d/fu3UGesMom's Hierarchy of Needshttps://momshierarchyofneeds.comHost: Jane Serra: https://www.linkedin.com/in/janeserra––Like WIB2BM? A quick rating or review helps new listeners find the show.
