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Online People Talking with Jen BarkanAuthor: Jen Barkan
Welcome to Online People Talking hosted by Online Sales Coach, Jen Barkan! This is the only podcast that is dedicated to enhancing the careers and lives of the new home Online Sales Specialist. Well talk about real life challenges, stories, and solutions just for you! If you work for a homebuilder or are in the homebuilding industry, you'll want to tune in as we interview amazing guests and share best practices honed in the trenches. Powered by Do You Convert and the online sales dream team. Learn more at http://www.doyouconvert.com Language: en Genres: Business, Education, Marketing, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#56: Benchmarks, Brightspots, & Beef
Monday, 23 February, 2026
Host Jen Barkan and DYC Online Sales Coach Amanda Martin dig into the 2025 year end benchmarks on this episode! Jen and Amanda discuss how steady conversion rates and strong online sales performances that prioritize personalization, disciplined prospecting, and strong relationships with onsite teams will drive success in 2026.HousekeepingOnline Sales Academy – April 1-3, 2026: Registration is open! Ideal for new OSCs or anyone ready to sharpen foundational skillsTITO SHOUTOUTKelly Rushin at Berks Homes - Coming in HOT in 2026 with the highest number of appointments and sales than any month in 2025, a 66% contribution, and a 22% aged lead-to-appointment prospecting number. Key TakeawaysYear End Benchmarks: Overall leads were down but conversions stayed steady2026 Focus Points for Excellence: Personalization, Prospecting, and PartnershipsQualification > Convenience: Self-scheduling tools remove the human touch and hurt conversion qualitySkills CheckYou should be tracking your lag time from your lead create date to the appointment date, and track lag time from the appointment date to the sale.
