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Online People Talking with Jen BarkanAuthor: Jen Barkan
Welcome to Online People Talking hosted by Online Sales Coach, Jen Barkan! This is the only podcast that is dedicated to enhancing the careers and lives of the new home Online Sales Specialist. Well talk about real life challenges, stories, and solutions just for you! If you work for a homebuilder or are in the homebuilding industry, you'll want to tune in as we interview amazing guests and share best practices honed in the trenches. Powered by Do You Convert and the online sales dream team. Learn more at http://www.doyouconvert.com Language: en Genres: Business, Education, Marketing, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#50: Key Insights from the 2025 Homebuilder Secret Shop
Episode 50
Monday, 24 November, 2025
Jen Barkan and Melissa Fort break down the results of Do You Convert’s latest secret shop, a comprehensive benchmarking effort evaluating online sales programs across the homebuilding industry nationwide. From initial outreach to follow-up and personalization, they share expert insights on where online sales specialists are excelling and where there’s opportunity to improve. Listen in to fine-tune your strategy based on what the numbers reveal.HousekeepingOnline Sales Academy is coming up in January 2026! Don’t miss out. OSA Leadership Edition in person in sunny Orlando, FL coming in February - reach out to Jen to save your spot!TITO ShoutoutNicole Arms at Empire Homes – Earned a five-star Google review for outstanding customer experience. Way to go, Nicole!Key TakeawaysHow personalization is shaping buyer trust (plus the one detail most OSCs overlook)A crucial change in your discovery that leads to more engaged buyersHow to make prospecting a daily habit without burning outHumans still outperform bots: what does that mean for your program?Skills CheckDownload the full secret shop report to benchmark your program.Set up holiday voicemails to manage customer expectations.Review and improve personalization and follow-up strategies.Prioritize prospecting daily.Focus on discovering customer needs, not just sharing builder info.
