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The Gametime Guru  

The Gametime Guru

Author: Shane Larson

If you're looking for a unique perspective on sports, we'll bring you the content you want. Through interviews with different guests around the sports industry, we are delivering a panoramic view on sports. My goal is to help you see the world of sports through a different lens!
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Language: en

Genres: Basketball, Football, Sports

Contact email: Get it

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iTunes ID: Get it


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Kiprian Pacoski: From Athlete to Entrepreneur | Owner of Kip Grip Performance Grip Socks
Episode 447
Friday, 6 March, 2026

What happens when a young athlete from Australia skips university, invests his savings, and builds a sports brand from scratch? You get Kip Grip, performance grip socks designed for ballers across every sport. In this episode of The Gametime Guru Podcast, host Shane Larson sits down with Kiprian Pacoski, founder and CEO of Kip Grip, to talk about competing in soccer and AFL (Australian Rules Football), launching a physical product business as a young entrepreneur, and the deeply personal mental health mission behind the brand. What you will learn in this episode: What are grip socks and why do athletes use them? Kip Grip grip socks are designed to reduce slippage inside your shoe during sharp cuts and turns, using Coolmax moisture-wicking technology to keep your feet dry and stable during competition. Kiprian walks us through going from 5 to 6 product prototypes to a finished product, why he chose entrepreneurship over college, guerrilla marketing strategies for small sports brands, and how Kip Grip is showing up for youth athletes that the big brands are ignoring. We also get into the mental health mission behind Kip Grip and the phrase "Keep It Pushing," a message Kiprian built into the brand after battling through his own personal hardships. Kip Grip performance grip socks are designed for: Soccer players, basketball players, AFL players, baseball players, runners, and multi-sport athletes. Whether you are a youth athlete, a coach looking to outfit your team with team packages, or a sports entrepreneur learning how to build a brand from the ground up, this episode delivers real value. Connect with Kip Grip: Shop: https://Kip Grip.com.au/    Instagram: https://www.instagram.com/kip_grip/  General Inquiries: support@Kip Grip.com.au Club and Team Inquiries: club@Kip Grip.com.au Find The Gametime Guru Podcast: Search "Gametime Guru" on Apple Podcasts, Spotify, or wherever you listen to podcasts. New episodes drop every Friday at 8AM Eastern. Subscribe so you never miss an interview. If this episode gave you value, leave a review on Apple Podcasts or a rating on Spotify. It helps more athletes, coaches, and sports entrepreneurs find the show.

 

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