MediaTalk

Author: S&P Global Market Intelligence

S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector. If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt
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Genres: Business News, Entertainment News, News

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Must-Have Events vs Hard-to-Find Games: The New Economics of Live Sports
Episode 14
Thursday, 9 April, 2026

Sports media is entering a period of rapid change: rights costs keep climbing, distribution is splintering, and leagues are rethinking how to reach fans who no longer live in a single bundle. In this "MediaTalk" episode, S&P Global Market Intelligence's Kagan team unpacks the globalization of sports rights, the shift of local games from collapsing regional sports networks to broadcast stations, and the accelerating move to direct-to-consumer streaming that promises reach but tests pricing tolerance. The conversation also flags how 2026-era mega-events and the rapid evolution of sports betting and prediction markets are adding new revenue streams — and new complexity — for media companies trying to balance scale, exclusivity, and profitability. If fragmentation is the new normal, who will win the customer relationship: leagues, platforms, or aggregators? How much more will fans pay before "must-have" sports becomes a subscription breaking point? More S&P Global content: Navigating the Chaos of Sports Media Rights Fragmentation Maximizing Sports Media Rights Value: Benchmarking, Negotiation, & Market Intelligence in 2026 Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence