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The Pre-ReadAuthor: Workiva
Just like the slides you get before a big meeting, The Pre-Read gets CFOs and other decision-makers ready for what's next. This is the global podcast built for the modern office of the CFO, where finance, sustainability, audit, and risk come together. Designed for financial leaders navigating transformation at scale, the show features sharp, unfiltered conversations with insiders at the forefront of business, regulation, and enterprise strategy. Each week, hosts Alyssa Zucker and Steve Soter, along with our bench of expert segment reporters, connect the dots between financial performance, regulatory demands, and long-term value creation. From new disclosure mandates to AI and assurance readiness, The Pre-Read helps you track the forces reshaping business. We cover what matters globally, cross-functionally, and with just enough candor to keep it real. If you're making decisions at scale, or need to understand the leaders who are, you're in the right place. Language: en Genres: Business, Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Nostalgia on Trial: What the Blockbuster Trademark Case Can Teach the C-Suite
Monday, 13 April, 2026
A visit to Blockbuster Video used to be the ultimate Friday night trip, but today, that blue and yellow ticket is a legal battleground for intangible assets. In this episode of The Pre-Read, we unearth the true drivers of company valuation, from nostalgic trademarks to proprietary AI. "The question isn't whether Blockbuster was famous. It's whether it's famous enough now for trademark law to care in the same way." —Ivan Moreno Guest spotlight: Ivan Moreno, senior reporter at Law360®, breaks down the Blockbuster trademark case against a Mississippi animal feed company. He discusses why heritage brands must fight to stay legally relevant even when they no longer lead the market. Then Alana Chartier, Sustainability Analyst at Workiva, explains the $81 trillion blind spot in global company valuation. She argues that a 21st-century economy cannot run on 20th-century reporting systems that classify human capital and AI as costs instead of assets. Timestamps: 0:00 Introduction 03:30 The Blockbuster trademark case vs. Southern Seed and Feed 05:40 Dilution by blurring: Can you protect a legacy name? 08:30 Accounting for brand value: Acquisition vs. internal builds 11:00 Reputation as a corporate credit score 18:40 The orchard analogy: Why we only count the fruit 21:30 Integrated reporting: Connecting financial and non-financial data Subscribe to catch all upcoming episodes of The Pre-Read.
