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Email Swipes | Email marketing teardowns for SaaS brandsAuthor: Nikki Elbaz Email marketing strategist for SaaS brands
How do you sell a 20,000 product to a busy school principal whos never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?You send an email of course.These are real challenges that real brands faced and solved with email.Listen in on email experiments that worked and didnt to inform and inspire your own email strategies.Every other week, an email expert will share an email story and the following week, Ill walk you through the concrete takeaways you can apply to your work. Language: en-us Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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✨️ Special Episode ✨️ How to make The Internet mad at you for raising your prices (plus: how to raise SaaS prices without raising ire) | Behind the Scenes of the Pricing Increase Emails Report by Open Loop Studio ft. Jess Haney
Episode 51
Wednesday, 26 November, 2025
Shownotes:When SaaS companies raise their prices, the internet explodes – but why do some brands face massive backlash while others skate by unscathed? If you're Jess Haney, you don’t just follow the drama, you collect over a dozen pricing increase emails, analyze the social media storms that follow – and distill the patterns into a must-read report. From Canva's rollback to Kit's creator rebellion, discover what makes customers rage-quit versus grudgingly accept – and the three non-negotiables that could save your next price increase from becoming a PR disaster.About our guestJess Haney is the founder and head strategist of Open Loop Studio — a lifecycle email agency for B2B SaaS companies with free trials who are ready to increase conversions and turn trial users into revenue.Ideas you don’t want to miss(4:45) Why companies should take social media price increase rants seriously – even if they seem overblown (6:34) The crucial (and easily reversible!) mistake that sends angry customers to social media (9:36) The only reality where brands get positive reactions to price increases – and how to spin that to your advantage (16:48) Jess's non-negotiable rules for price increase emails (hint: no-reply = no-no) (20:38) The Kajabi paradox: why a well-written email still generated massive complaints (24:42) What Jess swipes religiously (and it's not promotional emails)Links from this episodeTake 76% off the complete email toolkit with our Black Friday Blowout Bundle. And as an Email Swipes listener, you get an extra 10% off with coupon code 10OFFBFCM25!Grab Jess's free Price Increase Email Report to see what 10+ SaaS companies did right (and wrong) with their pricing announcementsFollow Jess on LinkedIn and YouTube or book a lifecycle callListen to Ep. #30 with Rand Fishkin about SparkToro's intentional approach to customer communicationRevisit Ep. # 42 for how I handled Detrack’s pricing increase email – and compare my approach to the insights Jess shared todayGet Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.comSubscribe to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player
