Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Author: I Hear Everything

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Be a guest on this podcast

Language: en

Genres: Business, Marketing, Technology

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

The policy that we really want to see
Episode 1814
Wednesday, 29 April, 2026

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from developing relevance engineering frameworks that help brands navigate AI-driven search transformation. The discussion covers iPullRank's five-pillar relevance engineering model (AI information retrieval, content strategy, digital PR, user experience, and discoverability), three-tier measurement approach for AI search performance, and strategic frameworks for balancing Google's 16 billion daily searches against emerging AI platforms' growing influence.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.