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The Business of BrandingAuthor: Nikki Arensman
Your brand isnt just a logoits a movement. Welcome to The Business of Branding, the podcast that helps you build a brand that stands out, speaks up, and scales with purpose. Hosted by branding expert and entrepreneur Nikki Arensman, this show is packed with actionable strategies, expert insights, and founder stories that will transform the way you think about branding and business growth. Whether youre just starting out or ready to take your brand to the next level, youll walk away from each episode with the tools and inspiration to build something that truly lasts. Were talking brand strategy, positioning, messaging, marketing, and the power of brand storytellingall wrapped up in real, relatable conversations. Plus, were bringing in industry experts, successful founders, and creative minds whove built iconic brands to share their behind-the-scenes secrets. If youve ever asked yourself: How do I make my brand stand out in a crowded market? Whats the secret to building brand loyalty? How do I find my brand voice and attract the right audience? Can I really turn my passion into a profitable brand? Then guess what? Youre in the right place. The Business of Branding is your backstage pass to building a brand with impactwithout the overwhelm. Don't forget to rate, review, and subscribe to the show wherever youre listening so you'll never miss an impactful episode! Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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74. From Apparel to Attorney: How to Build and Protect Your Brand from Day One with Michelle Lynn of The Leaguelle
Episode 74
Tuesday, 16 September, 2025
In this episode of The Business of Branding Podcast, Nikki sits down with Michelle Lynn, founder of The Leaguelle and co-founder of the women’s fishing apparel brand Real Skipper. A Cornell Law graduate and experienced entrepreneur, Michelle blends legal expertise with firsthand business knowledge to make trademarking approachable, empowering, and essential for every entrepreneur.They dive into Michelle’s journey from apparel entrepreneur to trademark attorney, the messy realities of product-based businesses, and the lessons she learned about timing, risk, and brand protection. Michelle breaks down the trademark process step-by-step, shares the biggest mistakes business owners make, and explains why protecting your intellectual property is non-negotiable if you want to grow and scale with confidence.What You’ll LearnMichelle’s unique path from running a women’s fishing apparel brand to building her own modern trademark practice.Why trademarking should happen as early as possible (ideally before you launch).The difference between broad audiences vs. niche services — and why her narrow focus on trademarks works.The realities of apparel entrepreneurship: cash flow, manufacturing hurdles, and financial strain.Why “nobody really knows what they’re doing” in business—and why that’s empowering.How to navigate the trademark timeline, risk levels, and office actions.The hidden costs of avoiding trademarks—like lawsuits, forced rebrands, and investor hesitations.Michelle’s biggest lessons from entrepreneurship: the value of confidence, leaning on experts, and laying strong foundations for your brand.https://www.theleaguelle.com/https://www.instagram.com/the.lawtrepreneur/https://www.facebook.com/theleaguelleFree Trademark Consultation: https://theleaguelle.as.me/businessofbranding
