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How To Start Up by FF&MAuthor: Juliet Fallowfield
How To Start Up: hear what to do now, next or never when starting & scaling a business. Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events. Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business.We cover everything from founder health, to how to write a pitch deck to what to consider when recruiting & how to manage the rollercoaster.For exclusive listener events: Email me via hello@fallowfieldmason.comFollow us on Instagram @fallowfieldmasonGuest submissions are welcome via www.fallowfieldmason.com Language: en-gb Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How to make podcasting work for your business with Samantha Cusick
Episode 5
Monday, 9 March, 2026
Samantha Cusick is one of the most recognisable voices in hair & uses podcasting to deepen brand trust, create community, as well as accidentally open doors commercially & position herself as an authority in a crowded market.In this episode, we unpack what podcasting really does for you as an entrepreneur once the mic is live: how it supports the brand, drives opportunity, builds long-term equity & ultimately makes you feel less lonely as a founder. Keep listening to hear how to use podcasting as a growth lever, not a distraction and what founders should think about before they press record.This conversation explores: Why Samantha started a podcast despite running multiple salonsHow long-form podcasting creates deeper connection than short-form social mediaThe realities of podcast growth, sponsorship, and productionHow podcasting has strengthened her broader business ecosystemOvercoming imposter syndrome as a founderThe importance of understanding your numbers and planning properly when starting a businessWhy founders should “just start” - even without certaintyFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show
