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How To Start Up by FF&MAuthor: Juliet Fallowfield
How To Start Up: hear what to do now, next or never when starting & scaling a business. Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events. Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business.We cover everything from founder health, to how to write a pitch deck to what to consider when recruiting & how to manage the rollercoaster.For exclusive listener events: Email me via hello@fallowfieldmason.comFollow us on Instagram @fallowfieldmasonGuest submissions are welcome via www.fallowfieldmason.com Language: en-gb Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Candace Bertram | Studio88: How to start in stealth mode
Episode 20
Monday, 20 October, 2025
In today’s episode, we’re joined by Candace Bertram, founder of Studio88, a fast-growing Pilates community in Birmingham. After opening her first Reformer Pilates studio in November 2024, she expanded just six months later with a second location in Hall Green.What started as one small space has quickly become more than just a Pilates studio, it’s a welcoming community where inclusivity sits at the heart. As a young, Black female founder and single mum, she has faced pushback along the way, yet her resilience and determination have carved out a space that is both empowering and trailblazing. Stay tuned to hear her insights on taking the leap from job security into entrepreneurship, navigating the realities of financial pressures, and how she’s embedding diversity, inclusion, and true community into the very foundations of her business.Candace’s advice: Community inclusion tip: Candace has always believed in building community and fostering inclusion.Customer experience insight: Her customers appreciate the security of a small space, familiar faces, and a feeling of safety.Entrepreneurship lesson: She was spurred into taking on a second studio simply by the belief that it was the right time and place.Mindset advice for founders: She didn’t let imposter syndrome or external doubts hold her back. Instead, she trusted her timing and her vision.Business growth advice: She did not allow the pressure of fixing an opening date to dictate her decisions.Inclusivity approach: She believes in creating space for everyone, but if a female-only class is preferred, that’s fine too.Hiring advice for fitness businesses: It’s vital to find the best possible instructors who have an open mind, a positive outlook, enthusiasm for learning and improving, and strong communication skills.Leadership mindset: Try to adopt a philosophical attitude toward any problems that arise.Values-driven business tip: Always stick to your original aims and ethos, no matter how much you grow.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show
