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How To Start Up by FF&MAuthor: Juliet Fallowfield
How To Start Up: hear what to do now, next or never when starting & scaling a business. Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events. Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business.We cover everything from founder health, to how to write a pitch deck to what to consider when recruiting & how to manage the rollercoaster.For exclusive listener events: Email me via hello@fallowfieldmason.comFollow us on Instagram @fallowfieldmasonGuest submissions are welcome via www.fallowfieldmason.com Language: en-gb Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Richard White | How To Embrace AI in your startup
Episode 16
Monday, 25 August, 2025
In this episode, we’re joined by Richard White, founder of Fathom, the AI-powered meeting assistant that records, transcribes and summarises your video calls so you can focus on the conversation. Previously the founder of UserVoice, Richard brings deep experience in user-centric product design and has built Fathom into one of the fastest-growing tools in the productivity space.Stay tuned to hear Richard’s insights on the early product decisions that drove Fathom’s breakout growth, why their freemium model worked from day one, and how they engineered virality into the onboarding experience. We also dig into how to build AI products that people actually want to use, why storytelling matters even in a product-led company and how to stay focused on solving real problems in a rapidly evolving tech landscape.Richard's Advice:When launching a product, make sure it always works - not just some of the timeBe a target user yourself: what do I value?What feels like ‘magic’ and appears to go beyond the possibleBuild things you yourself can and will useWord of mouth infinitely more valuable and trustworthy than, for example, an Amazon ‘review’When trying out what AI can do for your business be prepared to jettison ideas as you go - sometimes big onesUse humans for customer support; this is an area worth investing in FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show
